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23 popular heat map tools you must know in 2024

Roshan Khan
~ 20 min read | Published on May 14, 2024


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In the digital age, the ability to visualize complex data in a simple and effective type of way is necessary. People don’t want to read teeny-tiny bits of data and use their imagination to get an idea of what those numbers are trying to depict. By 2024 everyone is used to visual data consumption thanks to the trend of reels, short and visual information is the way to go. this is where heat map tools come and play an important role. As we dive into the exploration of top 23 popular heat map tools, we'll uncover how these powerful software solutions revolutionize the way we understand and interpret user behavior and data patterns.

Each heat map software has its unique flair for transforming raw analytics into rich, color-coded visualizations. From the marketer looking to understand customer hotspots on a new landing page to the UX designer striving to enhance user journey on an app, heat map generators offer insights that are as deep as they are actionable.

The beauty of a heat map creator lies in its ability to boil down vast arrays of data into a single, comprehensible image that highlights areas of interest and concern. Whether you are a seasoned analyst or a budding webmaster, the versatility of heat map tools makes them a must-have in your arsenal.

As we introduce each of the 23 heat map tools, we'll look at how they cater to various needs, from providing a snapshot of real-time user engagement to tracking changes over time. These heat map tools are not just about pretty pictures; they are about unlocking the stories your data tells. So, join us as we embark on a journey to discover which heat map software stands out for its features, ease of use, and overall impact on data-driven decision-making.

What Are Heat Map Tools?

As the name suggests, a heat map is a map that shows areas of "heat" or activity. These tools are a type of software designed to visually represent data, making complex datasets easier to understand and analyze. Heat map generators convert numerical data into a color-coded matrix, where different colors represent various values or intensities. This provides a quick and intuitive way to identify patterns, correlations, and anomalies within the data.

Definition and Functionality

A heat map is a two-dimensional graphical representation of data, where individual values in a matrix are shown as colors. This method helps summarize and visualize complex datasets efficiently. Heat map tools use color gradients to indicate variations in data, with brighter shades typically representing higher values. These visual summaries are especially useful for understanding relationships between variables plotted on the x-axis and y-axis (don’t worry, no high-school math required!).

Applications in Web Analytics

Heat map tools are widely used in web analytics to analyze user behavior on websites. They reveal which parts of a website get the most interaction, such as areas with the highest number of clicks or sections where users stop or pause scrolling. Before heat maps, analyzing user behavior involved gathering feedback through surveys or user reviews. Now, heat maps provide invaluable insights into user navigation patterns and areas of interest or disinterest. Webmasters (the people responsible for the functionality of the website, also known as web developers) use this data to optimize website design for better user engagement and higher conversion rates.

Types of Heat Maps

  • Clickmaps: Track which elements on a website users click on. They display hotspots for popular clicks and cooler areas for less frequented ones, helping identify whether users are engaging with intended features like calls-to-action (CTAs).
  • Scrollmaps: Show how far down a page users scroll, revealing if crucial content is being seen or missed. This is particularly useful for optimizing content placement for better visibility.
  • Conversion Rate Heat Maps: Highlight which elements contribute to higher conversion rates, allowing businesses to understand which aspects of their website effectively drive user action.
  • Hovermaps (Mouse-Tracking Heat Maps): Track where the mouse hovers on a page, giving insights into user interest areas even when no clicks are made. However, hovermaps should be used cautiously as they might not always accurately represent user attention.

Benefits and Insights:

Heat map tools are instrumental in visualizing user behavior and identifying patterns that might not be apparent through traditional analytics. They can unveil UX issues, like overlooked content or features, and provide empirical evidence to guide optimizations and A/B testing. Moreover, the visual and intuitive nature of heat maps facilitates easier communication and decision-making among stakeholders, making them a valuable asset in UX and feature redesign processes​​.

In essence, heat map tools, as a comprehensive heatmap software, are vital for businesses and webmasters seeking to enhance user experience, improve website performance, and ultimately drive conversions. Their ability to transform complex data into an easily digestible visual format makes them a key tool in data analysis and web optimization strategies.

Why Use Heat Map Tools?

Using heat map tools is essential for website analysis and optimization for several compelling reasons:

  • Visualizing User Behavior and Patterns: The primary benefit of heat map tools is their ability to visually represent user behavior on a website. These tools show how users interact with different website elements, such as where they click, how far they scroll, and which parts of the page they spend the most time on. This visualization helps identify why users may not be converting, uncover UX issues, and highlight areas of the website that need more engagement. Understanding these patterns enables website owners to make informed decisions about design and content changes to enhance user engagement and experience.
  • Enhancing Website Usability and Conversion Rates: Heat map tools are crucial for conversion rate optimization (CRO). They allow you to see if visitors are clicking where you want them to, such as on calls-to-action (CTAs) or navigation links. By analyzing data from heat maps, you can optimize the placement of these elements to increase user interaction and conversions. For example, click maps help identify which website elements attract the most attention and engagement, allowing for strategic placement of CTAs and other important links.
  • Identifying UX Issues and Optimizing Content Placement: Heat map tools can highlight UX issues, such as content that users overlook or find confusing. They also assist in determining the most effective placement for content and features. For instance, scroll maps show how far users scroll on a page, indicating if crucial content is being missed. This information is vital for optimizing content layout to ensure important information is displayed where users are most likely to see it.
  • Guiding A/B Testing and Redesign Decisions: The insights gained from heat map tools are invaluable for guiding A/B testing and website redesign efforts. By visualizing user interactions, heat maps provide concrete evidence of what works and what doesn't on a website. This data can drive redesign efforts, ensuring changes are based on user behavior rather than assumptions. They also help communicate these insights effectively to stakeholders, making it easier to obtain approval for necessary changes.
  • Understanding Different User Interactions: Heat maps track not only clicks but also hover and scroll behavior. Hover maps, for instance, track where users move their mouse on the page, revealing areas that attract attention or cause confusion. This helps in understanding user interests and identifying areas where more information or clearer navigation is needed. Although hover behavior does not always correlate with visual attention, it provides valuable insights into user engagement and can complement other types of heat map data.

In summary, heat map tools are essential for understanding and improving user interactions on a website. They provide visual, intuitive insights into user behavior, guiding website optimization for better usability, engagement, and conversion rates. Their importance in website analysis cannot be overstated, as they transform complex user interaction data into understandable and actionable insights.

Key features to look for in heat map tools

When scouting for heat map tools, it’s crucial to identify key features that will provide the most insightful data visualization for your needs. High-quality heat map software should offer a robust array of functionalities that cater to diverse data analysis requirements.

The primary feature to look for in heat map tools is an intuitive user interface. A well-designed heat map creator should allow you to easily generate and interpret heat maps without a steep learning curve. The ability to customize heat maps(such as the colors and the view type etc.) is also essential, enabling you to highlight the data that matters most to your analysis.

Real-time data tracking is another indispensable feature of top-tier heatmap software. This allows you to see how users are interacting with your website at the very moment, offering immediate insights into user behavior. The best heat map generator will also provide segmenting options, giving you the power to dissect your data by specific user demographics, traffic sources, or behaviors.

Advanced heat map tools should include detailed analytics, with the capacity to track multiple types of user interactions, such as clicks, mouse movements, and scroll depth. This multi-faceted approach ensures you receive a comprehensive understanding of user engagement.

Furthermore, a capable heat map creator should offer responsive heat maps that are compatible with all devices, from desktops to smartphones. This is crucial, considering the increasing traffic from mobile users. Additionally, look for heat map tools that integrate with other software, enhancing their utility by correlating heat map data with other metrics.

Lastly, ensure the heat map generator you select sticks to privacy laws and standards, especially if you're dealing with sensitive user data. The ability to export data for further analysis or reporting is a valuable feature as well, allowing you to share insights across teams or with stakeholders.

Incorporating these features, heat map tools become not just a visualization aid but a comprehensive platform for data-driven decision-making, enhancing your website’s user experience and optimizing for better performance.

Zipy - Popular Heat Map tool, Popular heatmap software

In a digital landscape where understanding user behavior is the key, emerges as a multifaceted solution, seamlessly blending the proficiency of heat map tools with powerful debugging features. This heatmap software is crafted for those who not only want to visualize user engagement but also dive deeper into the varying degree of user experience issues.

“We integrated Zipy early on and it's now part of our daily scrums - my team has a constant eye on Production bugs. Zipy improves our Productivity significantly.”
Manish Mishra, Co-founder & CTO, PAZCARE


  • Efficient Heat Map Generator:’s real-time user session replay acts as a dynamic heat map creator, illuminating the user’s journey and highlighting interaction pain points.
  • Comprehensive Debugging: Equipped with advanced dev tools, stack trace analysis, and console and network logs, this heat map software goes beyond traditional tools, offering an all-in-one platform for front-end monitoring and debugging.
  • Enhanced User Experience: By leveraging heat map software, provides invaluable insights that help refine the digital experience for users.
  • User Session Replay: If you want to use heat maps for both aggregate quantitative analysis and a qualitative deep dive into user behavior, navigation, and interaction with your website or app, is the perfect choice. It combines user session replay and segmentation with its heat map tools.

Pricing of

  • Offers a free tier accommodating up to 1,000 user sessions per month.
  • Paid plan starts at $39/month and includes up to 7,500 sessions per month, which includes heat maps, error monitoring, and user segmentation included.
  • If you want a tailored solution you can also for the enterprise plan.

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Zipy - Popular Heat Map tool, Popular heatmap software

Understanding user behavior is pivotal, and the Plerdy Website Heat map Tool emerges as a paramount heat map software for businesses aiming at meticulous website analysis. This heat map creator is not just a tool; it's a comprehensive suite that enhances website performance with remarkable accuracy and a user-friendly interface.

Pros of Plerdy Heat Map Tools:

  • Accurate User Interaction Tracking: Plerdy’s heat map tools excel in precisely recording clicks and user navigation, providing reliable data without sampling.
  • Real-Time Data: With Plerdy’s real-time heat map generator, you can instantly track user behavior, gaining valuable insights for quick optimization of user experience.
  • Versatile Platform Compatibility: Whether you run a WordPress blog or a Shopify e-commerce site, Plerdy’s heat map software adapts seamlessly, tracking interactions across various website types.
  • Comprehensive CRO Features: In addition to heat map analytics, Plerdy offers smart form builders and dynamic banners, effectively driving conversion rate optimization.

Cons of Plerdy Heat Map Tools:

  • Integration Hiccups: While robust, some users have reported compatibility issues with certain platforms, which may require some troubleshooting.

Pricing Strategy:

  • Start Free: Access Plerdy’s core heat map tools at no cost, making it an accessible option for newcomers to website analytics.
  • Scalable Plan: As your business grows, Plerdy grows with you. With a plan priced at $98 per month, it caters to expanding needs and larger volumes of user data.


Hotjar comes forth as a revolutionary player in the domain of heat map tools, offering a multifaceted suite of analytics software designed to streamline user experience research. 

Hotjar - one of the best heatmap tool

Hotjar stands out as a premier tool for generating heat maps, providing detailed insights into how users interact with websites. This capability allows companies to optimize their websites based on solid data, improving both performance and user satisfaction. Here’s a breakdown of what Hotjar offers:

Pros of Hotjar:

  • Extensive Heat Map Coverage: Hotjar’s heat maps provide a visual representation of where users click and scroll, facilitating precise website enhancements without the need for guesswork.
  • Flexible Heat Map Creation Tools: With features for tracking clicks, mouse movements, and scrolling, Hotjar offers a comprehensive view of user engagement.
  • Insights into User Behavior: The tool includes rage click maps, which highlight problematic areas where users express frustration, helping in pinpointing needed improvements.
  • Compatibility Across Devices: Hotjar effectively analyzes user behavior across various devices, including desktops, tablets, and smartphones, ensuring a consistent experience for all users.
  • Accessible Free Version: A robust free version of Hotjar is available, making it accessible for businesses of any size.

Cons of Hotjar:

  • Steep Learning Curve for New Users: The wide range of features can be overwhelming for beginners, requiring time to fully leverage the tool’s potential.
  • Session Limitations: The free and basic plans limit the number of daily user sessions, which may be insufficient for larger organizations.

By addressing these points, Hotjar provides a powerful, versatile suite of tools for enhancing website usability and user engagement.

Pricing Structure:

Free Version: Hotjar's free version includes basic heat map tools, with allowances for daily sessions and a generous data retention period.

Tiered Plans: Hotjar Observe starts at €32/month for additional sessions and features, with Business plans scaling from €80/month, offering even more advanced tools like funnel and trend analysis.

If you’re looking for a more comprehensive solution in your budget, you can explore this Hotjar alternative.

Lucky Orange

Lucky Orange emerges as a multifaceted heat map software in the competitive market of user behavior analysis tools.

Lucky Orange - Featuring as an Heatmap tool

This tool is instrumental for businesses seeking to understand their website visitors' interactions via a visual representation of their clicks, scrolls, and navigation patterns.

Pros of Lucky Orange:

  • Comprehensive User Journeys: Lucky Orange records user paths on the page from start to finish, providing a linear perspective of on-page behavior​​.
  • Real-Time Tracking: It offers live user tracking and heat mapping, giving updated data that can be refreshed at any moment for the latest insights​​.
  • Advanced Segmentation: Users can overlay additional metrics such as user source, device, and browser for more detailed heat map analyses​​.

Cons of Lucky Orange:

  • Interface Complexity: The process to aggregate data for a specific page type or directory can be cumbersome and multi-stepped​​.
  • Heat map Accessibility: Direct input of targeted pages is required for heat map generation, which can be less user-friendly without quick links​.
  • Site Compatibility Issues: Sometimes, Lucky Orange’s code snippet may conflict with a site's security settings, potentially blocking the real-time heat maps unless security settings are adjusted​​.

Pricing Structure:

Lucky Orange offers a free trial and a variety of plans, all of which include access to every feature the platform offers, such as dynamic heat maps, session recordings, surveys, and live chat​. Notably, their pricing remains competitive despite incremental increases over time, positioning them as a value-driven choice in the heat map tool market​​.

  • Basic Plan: free forever, This plan includes automatic data capture, unlimited heat maps, and HubSpot integration, perfect for those looking to start with the essentials of Lucky Orange.
  • Build Plan: $32 per month,It builds on the Basic plan by adding the ability to filter and segment data, as well as an Events API for tracking custom user actions.
  • Grow Plan: $64 per month,Geared towards growing companies, this plan includes everything in the Plus plan, along with custom-built integrations, an Identify API for tracking custom user attributes, and signals for frustration and confusion.
  • Scale Plan: Cost $600 per month,This plan is for experts with higher traffic needs and advanced analytics features, including funnels, trends, console tracking for errors, Hotjar API, SAML single sign-on, a dedicated customer success manager, and priority support. It offers full access to every feature of Lucky Orange.

Quantum Metrics

In the dynamic sphere of heat map tools, Quantum Metric emerges as a robust heat map software, offering deep insights into user experience. 

Quantum Metric - a popular heat map tool

Quantum Metric offers more than just insights into where users click; it delves into understanding the motivations behind user actions, providing an in-depth analysis of their behaviors. Below are the pros and cons of using Quantum Metric for generating heat maps:

Advantages of Quantum Metric:

  • Immediate Data Feedback: The real-time data analysis capability of Quantum Metric allows businesses to see user interactions as they happen, which is invaluable for timely analyses and immediate website improvements.
  • User-Friendly Design: The interface of Quantum Metric is designed to be intuitive, making it easy for users of all skill levels to utilize the heat map feature effectively without needing extensive training.
  • Advanced Behavioral Insights: Beyond simple click and scroll tracking, Quantum Metric offers a more nuanced look at user behavior, helping to clarify the reasons behind observed actions.

Disadvantages of Quantum Metric:

  • No Free or Trial Version: Quantum Metric does not offer a free trial or a freemium plan, which could deter some potential users from trying the platform.
  • Cost Considerations: The platform can be quite expensive, with pricing that varies depending on the platform, requiring a significant commitment to realize full value.

Pricing Structure:

  • Service Costs: While there is no setup fee for Quantum Metric, it does not provide a free plan. The company also offers premium consulting and integration services.
  • For up-to-date and detailed pricing information, visiting the Quantum Metric website is recommended.

Quantum Metric’s platform is designed to provide businesses with critical insights through its heat map tools, enhancing the ability to make informed decisions based on user behavior ana

Acoustic Analytics

Acoustic Analytics distinguishes itself in the digital analytics realm through its sophisticated heat map tools. 

Acoustic analytics - one of the popular heat map generator

Acoustic Analytics excels in providing detailed insights into user interactions on websites, using heat map technology to transform complex data into easily understandable visual formats. Here's a detailed breakdown of its pros and cons:

Advantages of Acoustic Analytics:

  • Advanced Visualization: Acoustic Analytics converts complex data into visual formats that are straightforward and easy to interpret, giving businesses clear insights into the user experience.
  • Seamless Integration: The platform integrates smoothly with existing web infrastructures, making it easy to set up and start gaining insights from its heat mapping capabilities immediately.
  • Customizable Heat Maps: Users can adjust the heat maps to suit specific needs, making this tool highly adaptable for various analytical requirements.

Disadvantages of Acoustic Analytics:

  • Complex Interface: Although robust, the interface of Acoustic Analytics can be complex and may require a period of learning to navigate effectively.
  • Advanced Features Can Be Daunting: Some users might find the more advanced features challenging to use without sufficient training or guidance.

Pricing Structure:

  • Acoustic Analytics offers a flexible pricing model, which is detailed through direct contact with their sales department. This model is designed to accommodate businesses of different sizes and needs, ensuring that the costs align with the expected utility and scale of use from this leading heat mapping tool.

This approach positions Acoustic Analytics as a valuable tool for businesses looking to enhance their website analytics through detailed and customizable heat maps.

UserZoom (Now part of usertesting)

UserZoom offers a robust heat map tool as part of its comprehensive user experience (UX) insights system. 

UserZoom - Popular heatmap Creator

UserZoom offers comprehensive insights using qualitative, quantitative, and mixed-method approaches, making it a robust tool for analyzing user experiences on various digital platforms. Its advanced heat map technology clearly shows where users are clicking, aiding in the optimization of user interfaces. Below are the detailed pros and cons of using UserZoom:

Advantages of UserZoom:

  • Efficient Heat Map Generation: UserZoom offers a streamlined process for creating heat maps, transforming user click data into clear visual representations to simplify interaction analysis.
  • Accurate Behavioral Data: The tool excels in capturing detailed behavioral data, ensuring that user interactions such as clicks and navigations are recorded with high precision.
  • Non-Intrusive Data Collection: UserZoom utilizes JavaScript tags for data collection, avoiding the need for cumbersome downloads and making it an ideal choice for projects that require extensive research.
  • Support for Various Research Methods: Beyond heat maps, UserZoom supports diverse UX research techniques, including click testing and task-based studies, providing a versatile toolkit for thorough user experience analysis.

Disadvantages of UserZoom:

  • Outdated User Interface: The interface of UserZoom may appear dated and less intuitive, potentially complicating the learning process for new users.
  • Limited Reporting Features: The software’s reporting capabilities do not include significance testing, and users may struggle to customize data presentations, such as clickstreams, possibly requiring additional tools for detailed analysis.
  • Study Design Limitations: While UserZoom is effective for linear study designs, its rigidity may hinder the creation of complex, non-linear studies that need advanced logic and randomization.

UserZoom's capabilities make it a valuable tool for generating actionable insights into user behavior, despite some limitations in interface design and flexibility in study programming.

Pricing Structure:

UserZoom's pricing is tailored to the needs of individual businesses, from small businesses to large enterprises. While specific pricing is not publicly listed, reviews suggest that the platform can be quite expensive, especially if it's not utilized frequently. It's recommended to contact UserZoom directly to discuss customized pricing plans that can fit your research needs and budget

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Decibel (Medallia Digital Experience Analytics)

Decibel, part of Medallia Digital Experience Analytics, delivers a heat map tool designed to offer deep insights into digital user experiences.

decibel - Great heatmap software

It's not just a heat map generator; it's a complete system that scores every digital customer experience, aiming to improve your digital presence and customer relationships significantly​​.

Pros of Decibel:

  • Advanced Visualization: Decibel's heat map generator capabilities are sophisticated, enabling the conversion of user interaction data into visual formats that provide clear insights into user experiences​​.
  • Comprehensive Behavior Tracking: As a heat map tool, Decibel offers detailed behavior tracking through its session replays and customer journey analytics, which assists in understanding the 'why' behind user behaviors​.
  • Actionable Insights for Revenue Growth: Decibel highlights significant opportunities for revenue enhancement by identifying the top pages that impact revenue, making it a strategic heat map software for growth-focused businesses​.
  • Real-time Engagement: This heat map creator allows businesses to engage with customers in real time, based on their digital behaviors, offering a level of responsiveness that can enhance customer support and satisfaction​​.

Cons of Decibel:

  • Interface Navigation: Some users find Decibel's interface challenging to navigate, particularly when searching for specific analytics features like funnels, indicating a potential area for improvement in the heat map tool's design​​.
  • Segmentation Syncing: The time required to sync segments between analytics platforms and Decibel can be lengthy, suggesting a need for speed optimization within this heat map software​​.
  • Dashboard Relevance: The initial dashboard of Decibel may not be as relevant or useful to some users, which implies that customization or personalization features might enhance the heat map creator's user experience​.

Pricing Structure:

Decibel starts at a competitive price point, making it an accessible option for businesses looking to integrate heat map tools into their analysis and customer experience strategies. To their detailed pricing, you can contact their sales team who would also be happy to give you a demo of their product.

Hitsteps Web Analytics

Hitsteps Web Analytics is a comprehensive heat map tool that offers real-time visitor management along with live chat features. 

Hitsteps Web Analytics - a versatile heatmap generator tool

It goes beyond traditional heat map tools, allowing deep dives into visitor behavior with a unique heat map generator that tracks user interactions across devices. The heat map creator aspect of Hitsteps is showcased in its Page Analysis feature, which pinpoints exactly what users find engaging on a page​.

Pros of Hitsteps Web Analytics:

  • Real-Time Interaction Tracking: Hitsteps’ heat map software capabilities are enhanced by its ability to follow user paths in real-time, providing immediate insights into visitor behaviors.
  • Comprehensive Visitor Insights: The heat map generator within Hitsteps provides detailed visitor data, including geolocation, device used, and first visit details, facilitating targeted analysis.
  • Innovative Heat map Visualization: Hitsteps’ Page Analysis offers a next-gen heat map creator feature, presenting a clear view of which page elements attract the most clicks​​.

Cons of Hitsteps Web Analytics:

  • Interface Design: Some users may find the interface less intuitive compared to other heat map tools, potentially impacting the user experience.
  • Data Visualization Capabilities: While it offers a range of features, data visualization in Hitsteps is not as advanced as some other heat map software, which might limit in-depth data analysis​​.

Pricing Structure:

Hitsteps Web Analytics offers a tiered pricing structure, starting with a free plan for basic use, scaling up to the Ultimate plan for large-scale needs. Pricing ranges from a starter pack at $4.99 per month to the Ultimate pack at $49.99 per month, with varying levels of page views, data retention, and heat map clicks included.

Zoho PageSense

Zoho PageSense is a key player in the heat map tools domain, offering a suite of features designed to enhance user engagement and conversion rates through detailed visitor behavior insights. 

Zoho Pagesense - One of the popular heatmap tool

With capabilities like attention and scroll maps, and variation-specific heat maps for A/B testing and personalization, it provides a visual map of visitor interactions to optimize website experience​​.

Pros of Zoho PageSense:

  • Intuitive User Experience: Zoho PageSense boasts an intuitive drag-and-drop interface, making it an accessible heat map creator for users averse to coding and complex setups.
  • Robust Data Customization: This heat map software allows users to customize reports, filter data, and collaborate easily, highlighting its versatile dashboard for tracking visitor engagement.
  • Seamless Integration: Implementing Zoho PageSense is straightforward, requiring just the addition of an HTML code to optimize web elements, emphasizing its user-friendly approach as a heat map generator.
  • Comprehensive Analytical Suite: Beyond its primary heat map tools, it offers an array of features including A/B testing and personalization, catering to businesses aiming for full-service website management and optimization​​.

Cons of Zoho PageSense:

  • Interface Limitations: Some users find the interface lacking clarity in correlating clicks to elements, presenting a challenge when analyzing heat map data and generating reports​.
  • Customer Service Gaps: Despite its user-friendly system, Zoho PageSense's customer support can sometimes be delayed, which might be a concern for those requiring prompt assistance​​.
  • Event Recording Delays: Users have experienced delays in event recordings reflecting on the dashboard and in playing recorded heat maps, which could be a setback for time-sensitive analyses​.

Pricing Structure:

Zoho PageSense offers tiered pricing plans, making it suitable for both conversion optimization novices and experts. The plans range from 'Analyze,' which provides essential features like heat map and session recording, to 'Optimize,' which includes advanced options such as A/B testing and personalization. Customization for segmentation and goals is available across all plans, and businesses with over a million visitors can reach out for specialized pricing. is an innovative heat map tool designed to visualize user engagement across a variety of platforms, from mobile devices to smart TVs. - a versatile heatmap generator tool

With its versatile heat map filters, you can segment heat map data by different user behaviors, such as clicks and moves, providing a granular view of user interaction. This heat map software also features a unique grouping function, allowing for the comparison of user segments​.

Pros of

Intuitive Heat map Creation: excels as a heat map creator, with features that enable businesses to analyze click patterns, identify broken links, and discover areas causing user frustration, all leading to improved sales conversions.

Versatile User Analysis: This heat map tool tracks user behavior across various devices, offering comprehensive insights into user experiences that are pivotal for UX and product managers in refining digital products​.

Customer-Centric Insights: As a heat map generator, allows digital marketers and e-commerce specialists to create heat maps that pinpoint missed opportunities for conversion and understand customer journeys in depth​.

Cons of

Integration Complexity: Some users have noted that the integration process of this heat map software could be more user-friendly, especially for those without technical expertise​2​.

Limited Third-Party Integrations: There's room for improvement in's compatibility with other tools, like Intercom, which could enhance its functionality and streamline workflows​3​.

Non-Disclosed Pricing: Potential users may find the lack of transparent pricing information on the website a downside, making it difficult to assess the cost without direct inquiry​​.

Pricing Structure: offers a flexible pricing model to suit a range of business needs. The Business Plan is priced at €79, which is approximately $84 USD. This plan is ideal for businesses seeking advanced heat map tools and analytics capabilities without a significant investment.

For larger organizations with more complex requirements, provides an Enterprise Plan. The specifics of this plan, including custom heat map generator features and dedicated support, can be discussed directly with the sales team. This approach ensures that enterprises receive a heat map software solution that is precisely tailored to their unique needs.

To explore these options and determine the best fit for your company's heat map tool requirements, reaching out to for a personalized quote is recommended.


Browsee distinguishes itself as a heat map tool designed to translate the complex data from users' mouse activities into color-coded, visual data representations. 

Browsee - a popular heatmap generator tool

As a heat map creator, it offers a suite of tools that include click maps, scroll maps, and attention maps, each providing unique insights into user engagement and behavior on your website​​.

Pros of Browsee:

  • Robust Tagging System: Browsee's heat map generator is lauded for its innovative tagging features, which include frustration, U-turn, and input field confusion indicators, offering clear insights into user challenges​​.
  • Seamless Integration: This heat map software boasts a hassle-free integration process, with simple pixel placement on websites for immediate tracking, enhancing its heat map capabilities​.
  • Advanced Attention Maps: Going beyond traditional heat maps, Browsee provides advanced attention maps, allowing for a restructured page layout to boost user engagement​.
  • Comprehensive Error Monitoring: A standout feature of the heat map tools is the accurate capture of JavaScript errors, improving QA processes and overall website functionality​.

Cons of Browsee:

  • Reporting Integration: While Browsee excels in many areas, an area for improvement is the integration with other reporting tools like Google Analytics for a unified performance overview.
  • Geographic Segmentation: There's a need for more refined segmentation options to exclude specific geographies from data sets, which could further enhance the utility of this heat map generator​​.

Pricing Structure:

Browsee offers a tiered pricing structure to cater to various business sizes and traffic volumes. The 'Plus' plan starts at $46 per month, suitable for high-growth companies, with features like 800,000 page views and 10,000 recordings per month. The 'Pro' plan is set at $103 per month for high-traffic sites, offering 1,000,000 page views and 30,000 recordings. Lastly, the 'Executive' plan at $239 per month is ideal for very high traffic and growth, with 2,000,000 page views and 100,000 recordings, among other features. Each tier offers continuous heat map tools, unlimited snapshots, and segments, with varying levels of support

Microsoft Clarity

Microsoft Clarity stands out as a heat map tool that is part of Microsoft's suite of analytics tools. It helps visualize user behavior on websites through click, scroll, and attention heat maps. 

microsoft clarity - a versatile heatmap tool

Clarity's heat map generator capabilities provide insights into how users interact with your website, giving you a clear picture of what attracts attention and what doesn't​.

Pros of Microsoft Clarity:

  • Free Access: As a heat map creator, Microsoft Clarity is notable for its cost-effectiveness, being a free service that does not impose traffic limits or require upgrades to a paid version​​.
  • Ease of Integration: Microsoft Clarity can be easily integrated with tools like Google Analytics, enhancing the utility of its heat map tools by allowing the combination of heat map data with broader analytics​​.
  • Compliance and Support: Ensuring compliance with GDPR, this heat map software also boasts responsive support for troubleshooting, providing a reliable platform for user behavior analysis​.
  • Innovative UX Metrics: The tool offers unique metrics such as rage clicks and dead clicks, which are instrumental in UX optimization, making it more than just a heat map generator but a full-fledged analysis tool​​.

Cons of Microsoft Clarity:

  • Documentation and Support: Some users report a lack of detailed documentation for integrating with Google Analytics, which can hinder the full utilization of Clarity's heat map tools​​.
  • Filter Functionality: The absence of an 'exclude' feature in filters can complicate the data analysis process within the heat map software for users looking to perform more nuanced segmentation​​.
  • Login Intricacies: Shared logins can create confusion, a minor inconvenience that can affect access to the tool's heat map creator features​​.

Pricing Structure:

Microsoft Clarity is a standout in the realm of heat map tools for its pricing structure—it's free. This positions Clarity as an accessible option for all scales of businesses, ensuring that powerful heat map software is available without financial barriers

Note: It's crucial to remember that "nothing is free" in the world of software. Are you willing to risk your customer data with a free tool like Clarity? If not, here is a budget-friendly alternative to Microsoft Clarity that you need.


Mouseflow is a cutting-edge heat map tool that serves over 210,000 clients across various industries, aiming to optimize website experiences. 

Mouseflow - one of the popular Heatmap tool

It specializes in creating detailed heat maps that offer insights into user behavior on a website, making it an invaluable heat map creator. By installing Mouseflow, it automatically generates heat maps for all pages and visitors, showcasing where users click, scroll, and interact on your site​​.

Pros of Mouseflow:

  • Intuitive Heat map Generation: Mouseflow offers an easy setup, making it straightforward for users to start generating heat maps without a steep learning curve. It provides a comprehensive heat map generator that captures user interaction efficiently.
  • Seamless Data Slicing: With Mouseflow, slicing data is a breeze, reflecting its prowess as a leading heat map software. The platform allows extensive filtering options, ensuring tailored heat map insights for your site.
  • Responsive Customer Support: Their customer service team is noted for being responsive, a crucial aspect when dealing with any sophisticated heat map tools.
  • Robust Integration Capabilities: As a versatile heat map creator, Mouseflow integrates with most web platforms, facilitating diverse web analytics applications, including A/B testing​​.

Cons of Mouseflow:

  • Limited Feedback Module: Some users have experienced issues with the feedback module, particularly with trigger behavior, which could be improved for a more seamless user experience with this heat map tool.
  • Feature Learning Curve: While the features of Mouseflow are not inherently difficult to use, new users might require some time to familiarize themselves with the data and heat map software capabilities.
  • Session Capture Limitations: Despite its extensive data list, Mouseflow may not capture every session, which could be a drawback for those requiring complete heat map data coverage​​.

Pricing Structure:

Mouseflow's pricing begins at $39 per month for the 'Starter' plan, progressing to $129 for the 'Growth' plan, and $259 for the 'Business' plan, with no setup fee required. This allows businesses of different sizes to choose a plan that best suits their heat map software needs based on their budget and scale of operations


FullStory stands out in the digital analytics space by offering an intuitive heat map tool that captures and represents user interactions through vibrant visual data. 

Fullstory - popular Heatmap generator analytic tool

By understanding where users click, scroll, and engage, FullStory’s heat map software simplifies complex data analysis and enhances website optimization​1​.

Pros of FullStory:

  • Comprehensive User Behavior Tracking: FullStory’s heat map generator shines by providing a clear picture of how users move and interact with your website, supporting businesses in tracking custom events and errors for a well-rounded understanding of user behavior​​.
  • Visual Clarity in Data: With FullStory, seeing user experience captured through heat map tools becomes a straightforward task. The platform offers a decent interface and good filters, making session analysis and comparison using heat maps insightful​​.
  • Versatile UX Research: The heat map creator not only records sessions but also allows for sharing these insights with team members, which is beneficial for collaborative analysis and decision-making​​.

Cons of FullStory:

  • Managing Data Overages: FullStory’s approach to data overages, particularly for contract-based agreements, can be challenging to manage, affecting how cost-effectively companies can use the heat map tools​.
  • Interface Usability: While the interface is generally user-friendly, certain aspects of the session breakdown and result view could be more intuitive, making the heat map software more accessible to all users​.

Pricing Structure:

FullStory’s pricing structure can be an area of improvement, as it's not publicly listed, and companies have to contact the provider for detailed pricing. If you’re looking for a comprehensive and low budget tool, this Fullstory alternative can be explored.

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LiveSession emerges as a dynamic and user-friendly heat map tool designed to simplify the process of tracking and analyzing website user behavior. 

Livesession - A really great Heatmap generator tool

With its powerful heat map software, LiveSession offers a plethora of features to dive deep into data and user interactions, making it an excellent option for businesses of all sizes.

Pros of LiveSession:

  • User-Friendly Interface: LiveSession's heat map generator is celebrated for its simplicity, making it accessible even for those new to such heat map tools. The platform ensures that viewing interactions is straightforward, which is a significant advantage for users looking to quickly grasp user behavior on their sites​.
  • Customer-Centric Support: The dedication to client service is evident, with LiveSession's team promptly addressing queries and genuinely caring for their customers' success. This level of support is crucial for businesses relying on heat map tools to understand customer interactions​​.
  • Advanced Segmentation: As a heat map software, LiveSession's robust analysis of customer behaviors and advanced filtering options stand out. The tool allows for the creation of custom segments that can be integrated into customer funnels, offering a cost-effective solution compared to other tools in the market​​.

Cons of LiveSession:

  • Integration Opportunities: While LiveSession is praised for its array of features, there is a desire for more integrations, though this is noted to be in progress, pointing towards future enhancements of this heat map creator​​.
  • Customization Limitations: Some users have expressed the need for more personalized panels and custom data for their projects, which is expected to improve with the upcoming REST API​​.
  • Awaiting Analytical Features: A user noted the anticipation for further development of analytical features, such as heat maps, which suggests that while the current offering is solid, there is room for growth in the heat map generator capabilities of LiveSession​​.

Pricing Structure:

LiveSession offers a free 14-day trial with access to all Pro plan features, allowing users to fully explore the heat map tools before committing. The subscription can be canceled at any time, with payment methods including all major credit cards. If the session limit of a plan is exceeded, users are notified, with additional sessions not being recorded beyond the cap. Data recordings are retained for a period depending on the chosen plan, after which they are deleted. The platform can be used across multiple websites and is compliant with GDPR and CCPA, emphasizing privacy and data protection


MapBusinessOnline distinguishes itself as a heat map software designed to streamline business processes. It's a tool that excels not just as a heat map generator but also as a solution for demographic mapping and market analysis.

Map business online - a very versatile heatmap creator tool

Pros of MapBusinessOnline:

  • User-Friendly Software: Once acquainted with it, MapBusinessOnline becomes a straightforward and easy-to-use heat map tool, praised for its customer support.
  • Robust Data Handling: This heat map creator can import up to 250,000 records per map, boasting advanced features like drive time analysis, making it a versatile tool for businesses.
  • Customizable Mapping: MapBusinessOnline allows for easy data loading and offers various mapping options and the ability to customize icons, which enhances its utility as a heat map generator​.

Cons of MapBusinessOnline:

  • Printing Limitations: The printing function could benefit from enhancements, as it currently prints map views of individual states quite small without the option to add data sets to the view.
  • Navigation Challenges: While generally user-friendly, some users find the map navigation less intuitive, which could pose a learning curve, particularly for more complex tasks​1​​2​​1​.

Pricing Structure:

MapBusinessOnline offers three pricing editions, ranging from $500 to $2,375. The Pro version is available for $900.00/yr, which includes USA base map data. Additionally, a free trial is available for those interested in testing the software before commitment.


Freshmarketer is recognized for its comprehensive suite of tools, including its renowned heat map generator capabilities, which allow businesses to scrutinize user behavior and enhance user experience.

Freshmarketer - a popular heatmap tool among other analytical tools

Pros of Freshmarketer:

  • User-Friendly Interface: Freshmarketer is lauded for its easy-to-use interface and valuable heat map tools, making it a great option for analyzing shopping behavior and user engagement​​.
  • All-In-One Functionality: With its ability to combine multiple apps and features, Freshmarketer keeps workflows clean and efficient, particularly noted for its funneling and heat map tools, and impactful A/B testing insights​​.
  • Comprehensive Support: The customer service team is highlighted as particularly helpful and knowledgeable, assisting users in fully leveraging the heat map creator's capabilities​​.

Cons of Freshmarketer:

  • Developmental Bugs: As a constantly evolving heat map software, users may encounter bugs, although these tend to be resolved promptly as the platform develops​​.
  • Performance Issues: There are occasional speed and responsiveness concerns, possibly due to its JavaScript-based implementation​​.
  • Pricing Considerations: While Freshmarketer's insights can justify the cost, the pricing might be steep for smaller organizations, and there have been mentions of suboptimal documentation​​.

Pricing Structure:

Freshmarketer provides a free plan with basic features, and its paid plans start at approximately $19 per month, catering to a range of business sizes and needs. For detailed and the most current pricing, potential users should check Freshmarketer's official website or contact their sales team directly.


Matomo is a distinguished player in the heat map tools arena, offering a comprehensive open-source heat map generator that's equipped with a variety of features for in-depth website analysis. Matomo is celebrated for its emphasis on user privacy and data control, making it a go-to heat map creator for businesses concerned with data protection.

matomo - popular heatmap generator tool

Pros of Matomo:

  • Open Source Flexibility: Matomo is acclaimed for its open-source, self-hosted nature. It simplifies the setup and management process and includes a suite of advanced

features expected from a top-tier analytics platform, giving you full control over your data and privacy​.

  • Rich Feature Set: This heat map tool is brimming with features for tracking and analyzing website traffic, offering unparalleled customization. Matomo's heat map software capabilities extend to a wide range of analytical tools, making it a robust platform for those who need extensive data insights​​.
  • Cost-Effective: Users have noted Matomo as a quality alternative with an excellent cost-benefit ratio, especially when replacing other content search systems on intranets. Its ease of use is frequently highlighted as a strong selling point​.

Cons of Matomo:

  • Premium Costs: While Matomo is free as an open-source heat map generator, some premium features come at a significant cost, which may be a downside for users looking for a cost-effective solution with extensive features out of the box​​.
  • Complex Interface: New users might find Matomo's interface and wealth of settings daunting, presenting a steeper learning curve compared to other heat map tools​1​.
  • Data Accessibility: Matomo tends to display the most accessed pages prominently, which can make it challenging to find data on less frequented pages​​.


Matomo offers a free open-source On-Premise option and a Cloud version with a free 30-day trial. The Cloud version starts at $9/month for essential features with monthly traffic limits. Optional setup fees may apply. For comprehensive pricing information, visiting Matomo's official pricing page is recommended


Contentsquare sets a high bar in the realm of heat map tools, offering robust heat map software capabilities that enhance the understanding of user behavior on websites. This heat map generator is not only about collecting data but also about translating it into actionable insights that drive customer-centric product decisions.

contentsquare - one of the popular heatmap tool

Pros of Contentsquare:

  • Invaluable Heat maps: Contentsquare's heat map generator function is pivotal for visualizing user engagement, providing a deep dive into how users interact with site features.
  • Comprehensive Training: The company offers extensive training, ensuring users can maximize the potential of these heat map tools to inform critical business decisions.
  • Actionable Insights: As a heat map creator, Contentsquare excels at presenting data in an accessible, visual manner, aiding in the quick identification and resolution of site issues​​.

Cons of Contentsquare:

  • Learning Curve: New users may find the platform's depth a challenge initially, with a steep learning curve for its advanced heat map software features.
  • Complex Journey Tracking: The journey tracking functionality can be perplexing, necessitating training and experience for effective navigation.

Pricing Structure:

Details on Contentsquare's pricing are bespoke and require direct engagement with their sales team. Potential users should reach out for a personalized quote that aligns with their specific needs.


Smartlook emerges as a powerful contender in the heat map tools space, providing an excellent solution for website usability improvement. This heat map generator is noted for its ease of use and offers a host of interesting features that can significantly enhance site user experience.

smartlook - a powerful heatmap tool

Pros of Smartlook:

  • User-Friendly: Users report that Smartlook's heat map tools are easy to use, boasting many useful features.
  • Heat map Solutions: An excellent solution of heat maps is provided, which facilitates a considerable improvement in site usability.
  • Free Version Availability: The ability to trial the free version before moving to a paid subscription is an awesome feature that users appreciate​.

Cons of Smartlook:

  • Lack of Click Percentage Data: The heat maps do not show percentage clicks, which means some crucial analytical data might be missing.

How to Choose the Right Heat Map Tools

Selecting the right heat map tool for your specific needs requires careful consideration of various factors. Following is a step-by-step guide to help you make an informed decision:

Understand your objectives: First, clarify your goals. Are you focusing on enhancing user experience, improving website layout, or boosting conversion rates? Different heat map tools have strengths in different areas, like user interaction tracking, conversion rate optimization, or real-time data analysis.

User interface and ease of use: Look for a heat map tool with an intuitive user interface. If the software is too complex or not user-friendly, it may be difficult to utilize its full potential. A tool that allows easy generation and interpretation of heat maps is ideal.

Data tracking and real-time analysis: The ability to track user behavior in real time is invaluable. This feature enables immediate insights and swift action in response to user interactions.

Type of heat map visualization: Different tools offer various types of heat maps, such as clickmaps, scrollmaps, and hovermaps. Choose a tool that provides the type of heat map most relevant to your needs.

Device compatibility: Ensure that the heat map tool is responsive and compatible across all devices, considering the significant amount of traffic from mobile users.

Integration with other tools: The ability to integrate with other analytics or marketing tools can enhance the utility of your heat map software. This integration can provide a more holistic view of your data.

Privacy compliance and data security: With growing concerns about data privacy, ensure the tool complies with relevant laws and standards, especially if handling sensitive user data.

Budget and pricing plans: Consider your budget and the pricing plans offered by heat map tools. Some offer free versions with basic features, while others have tiered pricing for more advanced functionalities.

Feedback and support: Look into the customer support and community feedback for the tool. A good support system and positive reviews from current users can be indicative of a reliable tool.

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Heat map tools are very important when it comes to digital analytics and UX optimisation. In addition to giving priceless insights that support data-driven decision-making, they offer a visual depiction of user interactions. Having a clear grasp of your goals, ease of use, compatibility, real-time data capabilities, and budgetary considerations are key factors in selecting the best heat map tool. 

You can choose a heat map tool that enhances your ability to comprehend and improve user interaction on your digital platforms while also being in line with your goals by carefully weighing these points. The tool that best suits your particular needs and aids in revealing the stories concealed within your data is, always remember, the appropriate one.

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What are heat map tools for websites?

Heat map tools for websites display user activity like clicks, scrolls, and mouse movements using varying colors. These tools also help identify which parts of a website attract the most attention and interaction, such as where most clicks occur or which sections users scroll through the most. Numerous heat map tools cater to diverse website analysis needs. Popular choices in the market include Hotjar, Crazy Egg, and Google Analytics' built-in heat map features. However, for those seeking a comprehensive solution that transcends standard quantitative analysis, Zipy emerges as a standout option. Zipy distinguishes itself by offering more than just heatmaps; it provides a holistic suite of tools. Bundled with features like user session replay, user segmentation, and funnels, Zipy elevates your analysis to a higher tier. If your goal is to delve into the qualitative aspects of how users behave, navigate, and interact with your website or app, Zipy stands out as the optimal choice for achieving a more nuanced understanding.

Types of Heat maps:

Heat maps, indispensable tools in the realm of user behavior analysis, come in diverse types, each offering a unique lens into the intricacies of website interactions. Click Maps, the first type, spotlight areas of heightened user engagement, visually mapping the most-clicked regions on a webpage. Move Maps, on the other hand, trace the intricate paths of mouse movements, unraveling the navigation journey of users. Scroll Maps delve into the depths of user scrolling behavior, shedding light on content visibility and user interest thresholds. Hover Maps capture subtle interactions by showcasing where users hover their cursors, providing insights into areas of interest even without actual clicks. Attention Maps, a holistic amalgamation of click, move, and scroll data, offer a comprehensive overview of user attention and interaction hotspots. These various heat map types empower businesses to tailor their analytical approach, gaining nuanced insights into the multifaceted landscape of user behavior.

How much do heat map tools cost?

The cost of heat map tools varies depending on the provider and the features offered. Popular options like Hotjar, Crazy Egg, and others typically have tiered pricing based on usage and additional features. However, if you're looking for an affordable yet comprehensive solution, Zipy is a standout choice. Zipy not only provides advanced heatmaps but also a holistic suite of tools, including user session replay, user segmentation, and funnels. This all-encompassing approach elevates your analysis to a higher level. Remarkably, Zipy is priced at a budget-friendly range compared to many tools in the market, making it an optimal choice for those seeking both quality and affordability.

Are there free heat map tools?

Yes, there are free heat map tools available, offering basic functionalities that can be suitable for small websites or individuals starting with heat mapping. These free versions typically include: basic heat map visualizations (like clickmaps or scrollmaps), limited data points or session recordings, and very basic analytics features. However, free tools may have limitations in terms of data capacity, range of features, and depth of analysis compared to paid versions. They are best suited for initial exploration or small-scale use. For more advanced features, scalability, and in-depth analysis, paid versions are recommended. Also, in this day and age of GDPR and privacy compliance laws, it's crucial to remember that "nothing is free" in the world of software. Are you willing to risk your customer data by using a free tool for heat maps?

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