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41 best user experience tools for product managers and designers

Ramakrishnan Rangarajan
~ 21 min read | Published on Feb 06, 2024


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Before versing ourselves on user experience tools, we need to understand why these UX tools were built. So let’s understand what user experience is. 

User experience is the overall experience a person has when using a product, service, or system. It encompasses all aspects of the interaction, from the physical design to the emotional response. UX designers focus on creating products and services that are easy to use, enjoyable to interact with, and meet the needs of the user.

What are user experience tools?

User experience tools play an important role in designing and developing digital products. UX tools are of huge help to UX professionals, in creating user-centred and functional experiences. Be it carrying out user research, prototyping, usability testing, and UX analytics. Or be it optimizing user interfaces, making them more accessible for users, and assessing user behavior, user experience tools are much needed to make sure that digital products satisfy users, that they are easy to work with, and that users are left fully happy with their eventual experience. Next, we will go through some features that user experience tools have to offer.

Feature of user experience tools

Now that we get what user experience tools are, let’s go over the expansive list of features that they have to offer:

  • User research: User experience tools offer features like surveys, and questionnaires to help understand how receptive the users have been. They also provide tools that help understand user persona and behavior. You also use a session replay tool or heatmap tool for it. 
  • Wireframing and prototyping: User experience tools comprise design libraries and asset management. They also comprise color and topography tools and streamline the collaboration of UI and UX design teams.
  • User testing and feedback: UX tools incorporate usability testing, A/B testing, and feedback features like surveys. These capabilities help designers and product managers get a better idea how the product is being used and perceived. 
  • User journey mapping: UX tools enable you to chart the course of user experiences with journey mapping – a strategic tool for crafting seamless online interactions.
  • Design up and mockup tools: UX tools come with design up and mockup tools that help with the visualizing and conceptualizing of ideas and ensure a smooth creative process. 
  • Analytics and data visualization: Being able to see data related to user behavior, and events they executed, is pretty helpful in making major decisions. User experience tools help with these.
  • Collaboration and teamwork: User experience tools facilitate real time collaboration across teams. In addition, options for commenting and annotation are a help for any design feedback.

The features of UX tools are diverse in nature. And the tool you incorporate is dependent on what you are looking to solve for. Design and product teams can use multiple user experience tools to optimize the overall digital experience. 

Types of user experience tools

As far as user experience tools are concerned, there’s a horde of options to choose from based on what their end purpose is, be it research, prototyping, wireframing, storyboarding and graphic design. The market offers you with a wide spread pool of UX tools that you can work with, some paid, some free. We can divide user experience tools in these four main categories:

  1. UX research tools: This type of UX tools is used to gather information about users and their needs, in order to improve the user experience of a product or service.
  2. Wireframing and prototyping tools: This type of user experience tools is used to make simple and detailed versions of a product or service, allowing testing and refining of the design before starting development..
  3. User journey mapping tools: This type of UX tools is used to visualize the steps that users take to achieve their goals when using a product or service. This can help to identify areas where the user experience can be improved.
  4. User testing tools: This type of user experience tools enables users to perfect their digital interfaces. They enable them to identify and fix usability issues through real user feedback for a smoother experience.
  5. User experience analytics tools: This type of user experience tools enables users to improve their digital platforms with ease. Understand user interactions along with their likes and dislikes, making everything more user-friendly and satisfying. 

In the following sections, let’s go through UX tools under these categories. You can find their features and pricing and see if they fit your needs. 

UX research tools

UX research refers to the systematic process concerned with gathering, analyzing and interpreting data about users and how they interact with products or services. It includes a plethora of research methods and techniques that aim to answer crucial questions about user needs and experiences. 

The main purpose of such research is to help designers, developers, and product teams make informed decisions throughout the design and development process. But the top most priority remains gaining an understanding of the customer. Attaining success in product design happens after gaining an understanding into the target audience, their wants, needs, preferences. This will help with the making of products that will satisfy all of their needs.

It is important to choose the right UX tools that help with research while going about the process of UX research. You must use UX research tools that are dedicated to impeccable user experience. These tools make the research process an infinitely better process, for they gather and analyze user data with sheer ease. With the assistance of features like surveys and analytics, user experience tools related to research offer in depth insights into user behavior and preferences, ensuring that design decisions are streamlined effectively. UX tools that assist with research come with collaborative elements that foster rock solid teamwork between researchers and designers, thus seeing to it that workflow is a smooth process. 

If we make use of UX tools for research purposes on a regular basis, we can ensure a more user centric and satisfying design process. Let us now go over a few user experience tools that help with research:

1. Loop11

Loop11 is one of the UX tools which helps with research that takes care of both moderated interviews and unmoderated interviews. It allows users to run usability tests without having to depend on moderators or usability labs. This UX tool helps users go through user interactions and provides teams with a detailed insight into likes and dislikes of the users.

zipy - best user experience tools - loop11


  • Online usability testing: This UX tool helps with analyzing website usability with users performing actual tasks. Gives an insight into the user behavior on these websites.
  • Benchmarking: It helps you compare the website to rival websites, or to set it at such standards that usability stays optimal.
  • Prototype testing: It helps with the testing of wireframes and prototypes before you begin with development. 
  • A/B usability testing: Test multiple designs, content, or placement against each other, so that you can decide which one resonates best with the end users. 
  • Search engine findability: This feature helps you understand how people find what you’re providing online.It helps gauge how effectively people manage to find what it is that you offer online, and how you’ll be walking them through that journey.
  • AI insights: Gain a more in depth understanding into how consumers interact with the product line using the power of AI.

Price: You get a free trial for 14 days. Paid plan starts at $179/month when billed annually.

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2. Dovetail 

Dovetail is a user experience tool that brings together customer feedback and user research under one roof. It works as a user research hub which helps with the consolidation of interview notes, along with a bunch of available video and images and the assistance of tagging and annotations which would help out with analysis. It actually goes levels beyond the purely qualitative focus of rival user experience tools that help with research, being able to import emails, survey results, support tickets in addition to other data.

zipy - best user experience tools - dovetail


  • Templates: They have over a hundred templates, ready to use for the interested viewer base. Managers who work with this UX tool can create project and insight templates that will help regulate research across their organization.
  • Robust analytical capabilities: Dovetail offers a powerful set of analytical UX tools that can help users discover insights from their data.
  • Data security: Data security is of great importance to Dovetail. They’re equipped with state of the art data protection features and a compliance toolkit. This comes in handy for organizations and users whose responsibility is to ensure that sensitive data is kept safe. 
  • Easy reporting: This UX tool makes the task of creating reports of various kinds, which would otherwise be a strenuous task, a breezier adventure. This is a feature that is of great value to users whose purpose is to produce reports that would propagate their findings to their target audience.
  • Analysis histories: It possesses the mind blowing ability to retain analytical reports to an indefinite extent. It enables users to access data and reports from across the years at their convenience.
  • Metadata tagging: It allows users to tag transcriptions along with metadata. Thus enriching the organization of transcripts, making them easier to locate.
  • Integrations: It facilitates integration with an expansive range of software systems. Thus letting users connect Dovetail with other tools and platforms that they might be utilizing with their daily work, which would in turn upgrade the overall functionality and coherence of the software.


They have a free plan. You can also go for a paid plan that would start at $300 for a year. Like most user experience tools, they even have an enterprise plan with custom pricing.

More UX research tools

UX research tools Features Pricing
3. Lookback
  • Take time stamped notes: This UX tool lets you capture live notes during your sessions. You can also invite the team to check up.
  • Collaborate with teams: With the help of colleagues and concise research, you can effectively build products.
  • Transcribe your sessions This UX tool enables you to view and download research sessions with the help of AWS services.
  • Build Highlight reels: It helps you compile highlight clips into a reel for the convenience of the user, in the way in which you want to.
Free - They have a free plan
Paid - Starts at $25 per month billed annually
4. Lyssna
  • Prototype testing: This UX tool works in sync with another UX Tool (Figma) to generate powerful feedback from real users.
  • Card sorting: This UX tool provides open and closed card sorting that helps users organize their content in a way that will help audiences
  • Five second tests: Streamline messaging on landing pages and alleviate the stress of bounce rates through the observation of how people first react when they use your designs.
  • Preference tests: Participants get to decide what design option to go with in response to the doubts that you may have.
  • First click tests: Accurately gauge how effective the links are and determine content hierarchy by measuring how people wrap up tasks using your designs.
Free - They have a free plan
Paid - Starts at $75 per month billed annually

Wireframing and prototyping tools

Wireframing and prototyping tools are essential aids for UX designers and product managers in the creative process. Wireframing tools facilitate the initial sketching of a project's layout, providing a structural framework for web or app design. These user experience tools allow for the exploration of design concepts, helping to visualize the user interface and user experience. On the other hand, prototyping tools enable the creation of interactive and functional mockups, allowing stakeholders to test and provide feedback on the project's functionality and flow. 

What makes this type of user experience tools useful is their ability to streamline the design process, and save time and effort by facilitating collaboration and iteration. Wireframing tools help establish a clear design direction from the outset, while prototyping tools ensure that the final product aligns with user expectations. Overall, this type of UX tools empowers designers and developers to bring their creative visions to life more efficiently, ultimately leading to better designed and user friendly digital experiences.

Now that we’ve got an understanding of both concepts let’s go over UX tools that help us with these processes.

5. Figma

Figma is one of the popular wireframing and prototyping tools.  It is a versatile design tool that helps users create a horde of digital assets, like design templates and diagrams. It changes how we go about design by alleviating the constant need for coding and facilitating more design improvements.

zipy - best user experience tools - figma


  • Design:  Figma is an online design tool for riffing on, sharing, and creating the best work, together. 
  • Prototyping: Figma’s online prototyping tools make it easy to build high fidelity, no code interactive prototypes right alongside your designs.
  • Translate design into code: It’s webfirst, multiplayer platform helps create shared assets and libraries that the whole team has access to, with which they can easily scale your design and development.
  • Import libraries: This UX tool lets you import external libraries into the pre existing file.
  • Find and replace: It lets us scan the entire file for icons or assets that we may have in mind.


It has a free plan with limited features, and paid plans start at 12 dollars a month billed on an annual basis.

6. Sketch

Sketch is one of the most smooth and affordable user experience tools in the market. It is a worthy addition in the wide list of UX tools that visual designers can make use of. 


  • Vector editing: This UX tool is first and foremost a vector editor that enables designers to create scalable designs which can be tweaked size wise without having to sacrifice quality.
  • Symbols: It contains symbols that encourage design consistency by letting designers create components that can be reused whenever needed across artboards.
  • Artboards: It makes use of artboards to allocate designs into separate screens or pages.
  • Plugins: It encompasses a massive ecosystem of third party plugins which in turn assist in extension of the functionality of the software.
  • Prototyping: It offers basic prototyping tools that let designers create interactive prototypes through the linking together of artboards.


They have a standard subscription model for web app, mac and iPhone app, at $10 a month billed yearly. 

7. Adobe XD

Adobe XD is a user experience tool that makes the creation of designs a simple to navigate process. It creates designs for websites, mobile apps and many other user related experiences.

zipy - best user experience tools - adobeXD


  • Stacks and padding: This UX tool streamlines design processes by maintaining well laid out spacing within distinct content groups. Thus pioneering adjustments in dynamic content and layout changes a hassle free process.
  • Components and states: It helps make design consistency an easily achievable task by fostering the facilitation of reusable elements and intuitive variations that are universally spread across the project.
  • Repeat grid: It smoothens the making and handling in terms of repeating design elements. It does this through automation of duplication of content, by just the click of a button.
  • 3D transforms: It allows easy addition of vision into designs, along with the creation of immersive 3d designs to help propel augmented reality and virtual reality.


There is a free plan in place. The paid version costs $9.99/month billed annually.

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8. Axure

Axure is a highly versatile and multilayered user experience tool that comes in handy when you want to create wireframes and intuitive prototypes.

zipy - best user experience tools - axure


  • Smart duplication: This UX tool helps with keeping tab of the distance between duplicated widgets, thus simplifying the process, saving a lot of time and reducing workload.
  • Smart distance snapping: It helps streamline the placement of widgets, automatically placing them in equal distances to ensure thorough design precision.
  • Co authoring and collaboration: It allows multiple people to work in collaboration on the same project simultaneously.
  • Developer handoff: It allows smooth developer handoff through publishing of designs from RP and Sketch to features like automatic redlines and CSS.


Axure RP paid plan starts at $25 per month per user, billed annually. As is the norm with most UX tools, it has an enterprise plan with custom pricing plans in place.

9. Miro

Miro is a hugely helpful and much liked wireframing UX tool that works out best for ideation sessions, design thinking workshops, interactive presentations and the works.  

zipy - best user experience tools - miro


  • Spreadsheet imports: It helps you streamline collaboration while also saving time that will otherwise be wasted on manual data entry with the help of the spreadsheet import feature.
  • Templates: This UX tool possesses a wide range of templates that users can utilize for their purposes.
  • Sound and music: It offers users the convenience of being able to listen to music eliminating clutter that persists in their minds or environments.
  • Frames: This UX tool encompasses frames that act as borders which help segregate content in the board along with helping you structure information and make efficient adjustments.
  • Jira Integration: It makes sure that it’s seamless to integrate Jira with it. You can simply take Jira problems to Miro boards.


Comprises a limited use free plan. Their paid plan starts at $8/month billed annually. Along with custom plans for enterprise use.

More wireframing and prototyping tools

Wireframing and prototyping tools Features Pricing
10. UXPin
  • Design system: This UX tool has a robust design system feature in place which is of great assistance for interface design in terms of defining styles, components and layouts
  • Components: Comprises a massive collection of UI elements buttons, dropdowns, cards which you can drag and drop to design interfaces with great ease.
  • Prototyping: Create interactive prototypes in UXPin with great ease prototypes that are of such immaculate quality that you may end up mistaking them for the actual product
  • Collaboration: With this UX tool you can invite team members and clients to the UXpin workspace helping you design in collaboration in real time
Free - They have a free plan, also offer a trial version for all paid plans.
Paid - Starts at $6 per editor per month billed annually
11. Fluid
  • Rapid design: This UX Tool consists of InBuilt Libraries and Icons. It lets you design with the help of hundreds of inbuilt widgets and icons
  • Collaborative product design: It helps you make, share and run your designs through the entire team, whether they might be.
  • Designing and testing: It helps users create designs, preview them on your computer. And when you enter the testing stage, carry it out on your mobile phone and run it by customers and teammates as soon as you can.
  • Communication: It helps you communicate with developers and stakeholders in many ways, through video conversations, chatting and by sending and receiving comments, share your designs without ever leaving Fluid UI.
Free - Offer a forever free plan
Paid - Starts at $8.25 per month
12. Mockplus
  • Interactive wireframes: This UX tool enables you to share and test design ideas across platforms right from the nascent stages of the design process
  • Ready to use data: It consists of a large number of pre-existing Components, icons, UIs and templates, fresh for use for designers.
  • Consists of interactions and animations: With which designers can effectively make more realistic wireframes
  • Collaborative tool: It enables teams to work in synergy with each other.
Free - Offer a free plan
Paid - Starts at $9.97 per user per month, billed annually
13. Balsamiq Wireframes
  • In built presentation tools: This UX tool offers convenience to designers, by making presenting designs to clients a smooth process.
  • Extensive library of UI elements and templates: It renders Wireframing into a seamless task.
  • Drag and drop: Designers call it a UX tool which offers the ease of use of basically dragging, dropping and arranging elements from the menu onto the canvas until you are presented with the desired interface.
Free - Free for 30 days
Paid - Starts at $9/month
14. Pencil Project
  • Easy GUI prototyping: This UX tool gives various inbuilt shapes collections, meant for the creation of multiple types of user interface ranging from desktop to mobile platforms.
  • Builtin shape collections: It Includes general purpose shapes, flowchart elements, desktop/web UI shapes, Android and iOS GUI shapes you name it.
  • Diagram drawing support: Pencil now supports connectors with whose help you can merge shapes together in one diagram. There is a full fledged list of flowchart shapes that will come in handy for drawing purposes.
  • Easily find cliparts from the internet: It possesses a clipart browser tool. This smoothly integrates itself with with which users can easily find cliparts by keywords.
15. maze
  • Wireframes and usability testing: Maze empowers teams to quickly test prototypes in collaboration with real world users to validate ideas and alleviate issues before they transcend into the problem stage.
  • Concept and idea validation: The foundation of product development is formed on the crux of ideas and concepts. This UX tool helps teams validate their ideas by running them by actual users.
  • Content and copy testing: Product prototype testing aside, this UX tool also contains solutions and products that will target the marketability of a product. With the help of content and copy testing teams can ensure that their messaging is clear and effective for users.
Free - Has a free plan
Paid - Starts at $99/month

User journey mapping tools 

User journey mapping tools are the user experience tools which are like blueprints for customer experiences, meticulously crafting the path customers take when interacting with a product or service.

They function as visual roadmaps, charting the steps customers navigate, from initial awareness to final purchase and beyond. By identifying pain points, streamlining processes, and optimizing interactions, user journey mapping tools assist businesses in creating a seamless and enjoyable customer journey that fosters loyalty and bolsters business growth.

16. Lucidchart

This is the ultimate user experience tool for graphic organizers which makes it an absolute must for not just students but professionals as well. Possessing an enviable ensemble of templates and intuitive design options, ready to use for the user this UX tool empowers users to create timelines, mind maps, Venn diagrams, seating charts, and what not, with absolute ease.

zipy - best user experience tools - Lucidchart


  1. Easily style shapes: This UX tool makes shape styling a far simpler process thus alleviating the need for time consuming manual formatting. It offers a modern approach wherein you can select the fonts, sizes, colours, line styles thus making sure that every shape takes the form that you want it to take.
  2. Create crisp diagrams: The creation of concise, neat diagrams is a thoroughly breezy process with the smart lines feature of UX tools. 
  3. Expand your canvas: This feature of this UX tool makes augmenting your creative space super easy. With an increase in the number of diagrams things could be all over the place and cluttered  fret not though they have a one click solution in place. 
  4. Organize your diagrams with containers: You can refine your diagram by assigning each person and what it is that they do until special slots, thus ensuring that diagrams remain placed in an easy to navigate order even with rise in complexity within the design.
  5. Include links and layers for easy to read diagrams: Improve the clarity of your diagrams through the incorporation of links and layers, making sure that they’re consistently simple to understand, without the need to overcrowd them with far too much text for your own good. 


Offers a free plan and their paid plan starts at $7.95

17. UXPressia 

This user experience tool transcends boundaries and fully changes the way businesses govern and leverage UX insights thus giving a central hub for fine tuned CX data management. Its cutting edge collaborative features enable teams to effortlessly work on CX data while simultaneously ensuring that businesses sniff out areas which they’re lacking in. Through assessing areas of concern and streamlining customer experience this UX tool completely opens the doors for far greater customer satisfaction and loyalty. 

zipy - best user experience tools - uxpressia


  1. Creates user journey maps: See the complete picture of your organization's customer journeys and journey mapping efforts.  Keep your maps uniform and adjust them for different people and viewpoints.
  2. Real time online collaboration: Real time collaboration has got to be the highlight of this UX tool. It ensures that the entire team works together on maps and personas at the same time. 
  3. Direct sharing: When you distribute a project through the channels of shareable links recipients no longer need to log in. Be it a client or an executive they can now easily access the project without having to sign in.
  4. Workspaces: Workspaces completely change how teams and projects are managed. Ensure organization and control while maintaining privacy by having collaborators work separately in distinct workspaces.


They offer both free and paid plans. Paid plan starts at $7.95/month. You can also reach out to their sales team for Enterprise plans.

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18. FlowMapp

Digital experiences are a constantly changing entity transforming themselves with every new form they take. Effective planning and collaboration are integral in ensuring that everything goes smoothly. This is where FlowMapp, the ultimate user experience tool for the creation of sitemaps, user flows and wireframes comes in handy, for it not just smoothens the UX planning process but also ensures solid teamwork in real time.

zipy - best user experience tools - flowmapp


  1. Flowchart: Flowchart designs work as the express ticket which help streamline UX and show us around what the user does efficiently. This UX tool lets you design flowcharts with ease and offers a horde of icons, shapes, connectors along with granting users the power to add images. 
  2. Sitemaps: It is the primary resource for creating interactive and invigorating sitemaps to ensure smooth facilitation of web development projects and further improve web site planning. 
  3. User flow: It provides creators with go to solutions in formulating UX and vastly improving the routes that customers will navigate. It enables designers to make diagrams and construct detailed flow charts to represent the user journey. 


Like most user experience tools, there is a free plan for new users. Pro plans cost $8.8/month when billed annually. They offer special discounts for students and educational organizations. 

19. Smaply

Smaply offers aesthetically pleasing maps and real time online collaboration which will help drive customer feedback. It enables teams to work in sync on maps, provide customer insights, and further refine the overall customer experience.

zipy - best user experience tools - smaply


  • Customer journey mapping tool: This UX tool ensures that customer journey mapping software facilitates valuable insights into the customers’ experiences with the product or service by letting you create online visual blueprints of the customer journey.
  • Persona mapping tool: It offers a persona generator which would provide a huge impetus to customer centric approaches. It ensures that you step into your customers’ shoes and places them at the crux of the efforts that you’re putting in, along with helping you gain a clear cut insight into what it is that they actually expect from you. 
  • Stakeholder mapping tool: It possesses a stakeholder mapping tool that'll help you gain a deeper understanding of the viewpoints of the stakeholder and navigate through their expectations. It also lets you envision the ecosystem of your product or service and seek out potential interconnections.


There’s a free version in place. The basic plan costs $19 billed month per user. Like most UX tools, it has an enterprise plan that has custom pricing in place.

20. Visual Paradigm

Visual Paradigm works out as an all in one solution for it fulfils various purposes. Be it enterprise management, project oversight, software development, and team collaboration tools, this covers most bases that effective user experience tools should, and more. It helps companies change their ways as markets and regulations change while simultaneously ensuring further growth through their many processes.

zipy - best user experience tools - visual paradigm


  • Visual modelling: This UX tool offers instinctual visual modelling experiences on the basis of the convenience of drag and drop editing. It offers support for various standards, helpful modelling tools, and substantial formatting options to ensure smooth diagram designing and managing.
  • User experience design: It makes product analysis and design a breeze. It offers tools for strategic planning which define goals with ease, for process design which produce reports and envision workflows, for process analysis which enhance resource allocation, and for process reengineering which effectively plan, recreate and observe improvements.
  • Customer experience design: It provides improvement opportunities with the help of extensive customer experience analysis. It has a Customer Journey Map that encompasses a thorough understanding into the behaviors, thoughts and emotions of customers all throughout the customer journey, thus laying the groundwork for customer friendly business plans. 


Their paid plan starts at $99 per year.

More user journey mapping tools

User journey flow tool Features Pricing
21. ClickUp
  • Product hierarchy: This UX tool facilitates the organizing of teams and departments, grouping of major projects or initiatives into folders, and simplify tasks by breaking them down into lists.
  • Customizable tasks: It allows users to choose from a spread of well over 35 ClickApps to accentuate their workflow.
  • Nested subtasks and checklists: It provides companies with in depth checklists to monitor all sorts of important tasks. It makes sure that the lengthy process of project management offers ease of use.
Free - Has a forever free plan
Paid - Start at $7 per member per month. Has an enterprise plan
22. Custellence
  • Minimum learning required: This UX tool offers an intuitive user interface that is very simple to comprehend and work with.
  • The perfect map every time: It provides flexibility with which you can create the perfect map. Be it a customer journey map, user map, service blueprint or experience map users can create the map they want to with utmost ease.
  • Smooth workflow: It facilitates smooth map creation providing users with maps in various types and sizes.
  • Add cards effortlessly: It makes sure that a breezy journey mapping experience is in place by offering quick and easy card additions and adjustments.
Free - Has a free plan
Paid - $34 per member billed annually
23. Microsoft Visio
  • Apply rich formatting to texts and shapes: This UX tool offers expansive editing features, namely a diverse palette of colours, gradients, effects and styles for text and shapes.
  • Arrange objects: It helps you take care of diagrams with ease by helping move, resize, rotate, flip or arrange shapes and text boxes.
  • Build mashup solutions: It has a JavaScript API in place which will help you access and utilize web diagrams in all forms, shapes and pages.
  • Create and edit diagrams: It also lets you create and edit diagrams. It possesses state of theart editing capabilities which you can make use of to make improvements in your diagram.
Free - Subscription plan starts at $ 4.75 per month/user.
Paid - One time purchase plan cost $308

User testing tools

User experience tools that help with testing help teams assess website or app usability. They track how people use a website, gather opinions through surveys, and follow the path users take. These user experience tools are like putting your product through a crash course in real-world use. They showcase the errors and plus points, thus fostering better performance. We will now go over a few UX tools that are of great help with testing.

24. Zipy

Zipy is a highly versatile user experience tool, serving various functions within the digital experience realm. From Error Tracking and API Performance to Product Analytics and Session Replay, it covers a wide range of essential capabilities. 

zipy - best user experience tools - zipyai


  • Session replay: See user interaction videos with this session replay tool, study user behaviour and optimize overall user experience.
  • is of great help if you want to assess user interactions and discover issues in real time during the testing process.
  • Heatmaps: With a heatmap tool you can track and fix user frustration issues, rage and dead clicks, and content visibility.
  • Qualitative data analysis: Zipy as a qualitative data analysis tool helps product and business analytics teams to make rock solid qualitative data-driven product decisions.
  • User behavior analytics: As a user behavior analytics tool, Zipy harnesses the empower product and design teams to decipher user behavior patterns and craft exceptional experiences.
  • Product analysis: Zipy drives data-driven decisions and boosts product success with the help of its product analytics software.
  • Error debugging: This UX tool is integral for issue tracking and error debugging throughout the product life cycle including testing, launch, and maturation phase. 
  • Advanced dev tools: Zipy comes with a set of advanced dev tools for developers and testers, to help them fix issues. 


Offers a free plan up to 1000 sessions in a month. The starter plan costs $39 a month billed annually. For enterprise plans you can reach out to their team.

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25. Optimizely

Optimizely is a user experience tool that enables marketing teams and organizations to seamlessly manage and enhance digital interactions and customer satisfaction across all avenues of customer engagement. It offers a sturdy list of features to propel digital performance, in addition to a user-friendly interface with powerful tools for streamling ecommerce and content heavy websites.

zipy - best user experience tools - optimizely


  • Orchestrate: Plan campaigns, make content and work in association with teams with the comprehensive suite of this UX tool.
  • Experiment: It helps you run tests, discover insights and consistently fine tune customer interactions with Optimzely, that makes use of Feature Experimentation, Web Experimentation, Advanced personalization and Experiment Collaboration.
  • Monetize: It provides new age, customer friendly commerce experiences with it, for it encompasses features like Customized, Commerce, Configured Commerce, Product Information Management and Product Recommendations.


Like many other user experience tools, this offers custom pricing across all kinds of plans that they are offering.

26. Contentsquare

Contentsquare is a user experience tool that encourages brands to take digital experiences to the next level with the assistance of a cloud based analytics platform. It remodels billions of digital interactions into actionable recommendations to foster enhanced customer experiences, boost in revenue, and cutting edge innovation.

zipy - best user experience tools - contentsquare


  • Comprehensive journey of understanding customer behaviors: It helps you convert in depth observations of customer journeys into steps taken by the user. You can see how the user navigated your site, understand their behavior, emotions and intentions at each stage. These much needed insights can be turned into full fledged actions to ensure improved user experiences.
  • Compare your experience metrics with your competitors: This UX tool helps you compare your experience metrics with those of rivals with help of Contentsquare's benchmarks. It helps you gain helpful insights into user conduct, thus ensuring that data driven decisions can be taken and industry leadership is managed in a dynamic digital landscape.
  • Customer interaction:  It provides insights into customer interactions with assistance of site elements and the impact that they have on behavior. It provides an astute visualization into how visitors interact with web or mobile page elements.
  • Prioritisation of issues:  It enables you to efficiently prioritize issues by analyzing the impact that they may have on businesses, how impactful they're going to be for the overall performance of the business. They make use of factors like revenue and conversation rates to make an accurate assessment of the things that are detrimental factors for business.
  • Capture and reflect every customer journey:  It helps comprehensively capture and observe customer journeys. Foster individual visitor sessions on your website or mobile app whilst ensuring their collaboration with broader insights to quickly understand the metrics or hypotheses in place.


Subverting the norms of most UX tools, they encourage you to get on a demo to discover pricing. If you feel the cost is higher for your stage of the company, there are other contentsquare competitors, that give you a better ROI in terms of the price.

27. Smartlook

Smartlook is a user experience tool that you can smoothly use to enrich your software, prepare segmentation events and funnels, and smoothly integrate data into other available tools. This UX tool possesses robust integration skills which makes it a value addition to CRM, customer support, and development workflows.

zipy - best user experience tools - smartlook


  • Session recordings: Like many other user experience tools, it offers session recordings, which provide enviable insight into user interactions showcasing their every move. This will in turn help gauge user problems which companies need to rectify.
  • Heatmaps: It provides Heat Maps which help users access aggregated data in one single outlet, along with showcasing user interactions areas which they interact with most in the site, how far they scroll, how they go about the site you name it.
  • Events: It helps you track and monitor user interactions on the website or mobile apps with ease and convenience. With the help of features like automatic tracking, view event statistics with utmost ease.
  • Funnel analysis: It helps you find out where it is that users face problems and cease association with the product. It enables you to analyze why this is happening and find out how you can ensure that this stops happening. 
  • Crash reports: It provides Crash reports which, in sync with Session recordings, allow you to see where a Crash occurred, along with the user interaction that it succeeded.


This UX tool has these pricing plans in place. A free plan mainly to help start businesses up, a pro plan that will set you back by $55 every month, and like most user experience tools, an enterprise plan that has custom pricing. If you feel the cost is higher for your stage of the company, there are other smartlook alternatives, which give you a better ROI in terms of the price.

28. Hotjar

Hotjar is a user experience tool that offers much needed insights into the behavior of users along with their sentiments so product teams can understand their wants and needs and provide value to them.

zipy - best user experience tools - hotjar


  • Integrations: This UX tool lets you integrate it with thousands of popular apps ranging from MS Teams to Slack helping you automate your work thus allocating time for tasks of greater importance.
  • Funnels:  It helps bridge the gap between data and the user behavior that may have affected it. Sniff out and rectify any potential conversion roadblocks in the funnel as soon as possible to foster better results.
  • AI for surveys:  It helps you save heaps of time which would normally be dedicated to manual work while researching. It enables you to create surveys within mere seconds, along with the automatic generation of summary reports, thus minimizing workload.
  • Dashboard:  Like many similar UX tools, it contains a dashboard that users can leverage to gain an astute overview of user data. It also helps them identify problems that may affect data eventually.
  • Trends: It helps users identify trends with the help of metrics that seek user behavioral patterns out and find out the areas to which they pander more than anything else.


This UX tool comes with a basic plan that is free of cost, and paid plans start at $32/month billed yearly. For better pricing we can explore Hotjar alternatives

More user testing tools

User testing tool Features Pricing
29. Dreamdata
  • Reveal: This UX tool gathers engagement data from sources of importance with which you can easily identify the companies that actively engage with your brand.
  • Digital analytics: It helps with the tracking of site engagement at account level while simultaneously centralizing data from multiple ad networks under one roof to ensure detailed analysis and observations.
  • Revenue analytics: It provides detailed insights into what goes on behind the channels, campaigns and segments that're in queue.
  • Customer journeys: It provides real time insights, sharing full fledged insights into every customer journey right from the first impression to the eventual payoff.
  • Performance attribution: It helps you with optimization of ROI and lessening of waste by means of measurement and analysis of performances across all sorts of activities that bring in revenue for companies.
Free - Offers a free plan
Paid - Start at $599 per month
30. Startquestion
  • Multiple collaborators: This UX tool lets you consolidate accounts for departments or team members enabling them to work in collaboration on surveys.
  • Design: It contains amenable personalization options which allows you to modify the survey to match the aesthetics of the brand.
  • Workflows and automations: It helps establish a Customer Voice Management System to ensure solid customer feedback and increased engagement.
  • Analyze results: It helps you derive user impressions based on the survey with great else in addition to empowering segmenting of responses, and also finds out what customers like
Free - Has a free plan
Paid - Start at $41 per month billed annually
31. Glassbox
  • Customer journey analytics: This UX tool helps enhance insight into customer journeys in order to facilitate alleviation of CX blind spots and identify areas which will drive a greater engagement rate.
  • Mobile app analytics: It provides deeper overviews into mobile app experiences providing users with detailed mobile app analytics.
  • Digital record keeping: It helps with the safeguarding of important digital records with the assistance of their Session Vault.
  • Performance analytics: It helps identify errors and do away with them before they begin to negatively impact customer experience.
Paid - You can request their team for pricing
32. Quantum Metric
  • Session replay: Like other UX tools, it offers session replay beyond the constraints of what is usually offered, capturing detailed metadata and a litany of pre modified events and errors.
  • Eliminate guesswork: This UX tool offers Atlas, a list of guides that outline important questions to be asked in order to facilitate the best experiences out there.
  • Visible digital experience optimization: It spotlights customer behavioral patterns, analyzing factors that affect the customer experience.
  • Alerts: It helps you proactively monitor customer feedback and provides alerts on what it is that gets their goat, along with technical issues that may crop up.
Paid - Available post demo

User experience analytics tools

User experience tools that help out with analytics are like digital detectives for businesses, quietly observing and measuring how users engage with their offerings. Think of UX analytics tools as the digital detectives of the business world. They quietly watch and gauge how users interact with what a company offers.

UX analytics tools are pretty much like business sidekicks, helping them spruce up their products and services for users. These user experience tools grab info on how users find the product or service, providing eye opening insights. It helps fix any user friendliness glitches, testing out unique design changes, and finding out user preferences.

Let’s go over some UX analytics tools now!

33. Zipy

Zipy is a multi-purpose, heavily versatile UX analytics tool. It is a digital experience platform that fulfils a wide range of purposes be it product analytics, customer journey mapping, error or API performance tracking.

zipy - best user experience tools -


  • Session replay: Zipy’s session replay tool helps deal with user behavior hassles and smoothen them out to ensure a smooth experience. 
  • Heatmap: This heatmap tool provides a look at user interaction with heatmaps and figure out how users are interacting with your web pages. 
  • Real user monitoring: This real user monitoring UX tool captures user behaviour and errors in real time, so that teams can fix user experience issues real quick. 
  • User identification: It helps with tracking and analyzing individual user sessions to ensure in depth UX analysis.
  • Error debugging: Zipy assists with error monitoring and debugging, and alert developers to fix them. 
  • API Performance: This API performance tracking tool helps improve the responsiveness of the website, thus increasing customer satisfaction.


Offers a free plan up to 1000 sessions in a month. The starter plan costs $39 a month billed annually. As in the case with most UX tools, there is an enterprise plan for which you can reach out to their team.

Analyze your users experience with Zipy’s session replay and heatmaps.

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34. Mixpanel

Mixpanel is a UX analytics tool which is made to provide marketers and product teams advice on how they can acquire, convert and retain customers, with the use of real time data spanning across devices and channels. Mixpanel completely focuses on quantitative data, but if you are interested in qualitative data and seeing your users in action, you can explore this Mixpanel alternative.

zipy - best user experience tools - mixpanel


  • Product analysis: This UX tool transcends beyond the boundaries of normal feedback related actions providing an interactive UI that helps you ask questions and delve deeper into the data to gain an astute understanding.
  • Product scale: It makes product creation a simplified task by helping teams work in sync with each other.
  • Implementation methods: It does not require you to install their SDKs. You can simply integrate with other data platforms and get to work as soon as possible.
  • Integrations: It possesses integrations that easily merge themseles within data to provide top class solutions fine tuned by their user insights.
  • Security and privacy: It keeps customer data safe in every way. It also makes sure to comply with data privacy and transfer norms.


This UX tool has the following pricing plans in place. A starter plan that comes free of cost, a growth plan that costs $20 a month, and lastly, an enterprise plan that costs $833 a month. You can also customize your plans. 

35. Adobe Analytics 

Adobe Analytics is a UX analytics tool that offers in-depth reporting, visualisation and analysis of customer data, which further encourages customers to unearth insights that they can act upon.

zipy - best user experience tools - adobe analytics


  • Advanced segmentation: This UX tool helps effortlessly pick the single most statistically important differences out of a pool of segments by making use of an automated analysis of every metric and dimension, with the help of their Segmentation IQ Feature.
  • Real time data visualization: It gives real time access to unprocessed hit level data and makes sure that it is made ready within seconds of collection. It does so with the help of its Live Stream feature.
  • Shared audiences: It fosters seamless creation and management of audience segments based on behaviors and shares that are segmented with great ease by audiences. It does this with the help of its Adobe Experience Cloud feature.
  • Enhanced cohort analysis: It already has a strong Analysis Workspace in place. It now has new capabilities that make sure that projects are easier to build and more aesthetically pleasing than ever.


The pricing of this UX analytics tool is fully dependent on the traffic that your site gets.

36. Google Analytics

Google Analytics is a UX analytics tool that offers statistics and integral analytical tools mainly to fulfill purposes about Search Engine Optimization and to realize marketing objectives.

zipy - best user experience tools - google analytics


  • In built automation: This UX tool provides you with fast responses to any questions that may be raised in relation to Analytics data, gauge user behavior, and utilize rock solid modelling capabilities.
  • Advertising workspace: It provides a concise understanding on the Return on Investment of the media spend across the diverse net of channels that are being offered, in turn to providing suggestions on how to effectively manage the budget.
  • Explorations: It helps accurately tailor data as per your business needs. Dig deeper into custom analysis of your data without having to operate within the restrictions of pre defined reports.
  • Data collection and management: Gather, bring together, and effectively handle data with the array of integrated tools that Google Analytics brings to your disposal.
  • Integrations: It is designed in such a way that it works like a breeze with sister products and the other solutions that Google has to offer, thus decreasing workload and boosting efficiency.
  • Reporting: It provides a peek into how customers interact with your sites and apps and seamlessly jumps to reports to delve deeper into what it is that is being offered.


Google Analytics is a completely free to use UX analytics tool.

More user experience analytics tools

User experience analytics tools Features Pricing
37. Amplitude
  • Analytics: This UX tool helps you gain an understanding on customer journeys
  • Experimentation: It helps carry out tests, gauge the results, and then carry out optimization.
  • Customer data platform: It streamlines collaborative efforts among teams.
  • Artificial intelligence: It helps streamline a cross between data in hand and self service intelligence.
  • Integrations: This UX tool can be integrated within hundreds of compatible platforms.
  • Data management: It helps with the fostering of crisp, trustworthy data
  • To see your users in action you can even explore this Amplitude alternative.
Free - Offers a free plan
Paid - Start at $49 per month billed annually
38. UXCam
  • Dashboard: This UX tool helps with the automatic generation of dashboards.
  • Funnels: It helps you gauge the areas which make users lose interest in the company.
  • User journeys: It helps you comprehend user flows.
  • Event analytics: This UX tool helps you observe key events
  • Session replay: It helps you analyze natural user behavior.
Free - Offers a free plan
Paid - Pricing available post demo
39. Semrush
  • Keyword research: This UX tool fosters immaculate user traffic by sniffing out the best possible keywords.
  • On page SEO: It works towards improving SEO performance and site health.
  • Competitor analysis: It analyzes winning strategies of rivals and intertwines it with the companys objectives thus boosting performance
  • Content marketing: This UX tool helps develop a strong content strategy with the assistance of data driven solutions.
  • Local SEO: It helps foster greater local connections by optimizing the site for the preference of local customers.
Paid - Starts at $108.33 per month billed annually
40. Pendo
  • Paths: This UX tool shows you all the distinct possibilities that may be caused before or after a specific user action.
  • Funnels: It helps you monitor the progress of the user through an already decided process of steps.
  • Reports: This UX tool is concerned with the total user traffic and interactions
  • Retention: It also showcases the amount of users who’ve gone from prospective customers to loyal advocates.
Free - Offers a free plan
Paid - You can request the pricing
41. UserPilot
  • Growth insights: This UX tool helps leverage feature tagging to ensure tagging of UI elements in addition to tracking custom events and going above and beyond by realizing product goals.
  • Engagement layer: It helps create invigorating user flows with the assistance of various UI patterns to further drive feature discovery and adoption to success.
  • Net promoter score: It makes the process of making and launching integrated NPS surveys a complete breeze.
Free - Offers a free plan
Paid - Starts at $249/month paid annually

How to choose the right User Experience (UX) Tool?

As far as the task of choosing the right UX tools is concerned, what you should first do is carry out research, analyze the market, and find out what user experience tools would be best for you. There are many user experience tools out there that you can make use of to make sure that your wants in relation to UX are fulfilled.

Ultimately market research to find out which UX tools would be best for you is fully reliant on what your goals are, what it is that you require from the product, and other criteria that need to be fulfilled. Primarily because some user experience tools will prove better for your organisation than others. 

It all boils down to what uses you have that user experience tools will accomplish, in addition to having to take into account the size, what platform it runs on, and the level of collaboration with different members of your team that you need to rely on. These are some of the points to be analyzed before you decide on what user experience tools you will make use of.

  1. Project requirements: Analyze the requirements of your project, what are you trying to do? Designing a website? Or a mobile app? Or do you want to look into qualitative or quantitative data to optimize the user journey? Having clarity on this will help you pick the right user experience tools.
  2. User research needs: How exactly will these tools help you with user research? Surveys, analytics integration, you name it. UX tools offer you expansive features related to research that’ll help you with all of these things.
  3. Integration: It is important to check whether or not these UX tools integrate with other software or platforms that are being put to use by your team, be it project management tools, version control systems, or development platforms.
  4. Design and prototyping: Skim over just how well these user experience tools would be able to manage prototyping and wireframing. Considering whether or not the tools encompass features like drag and drop functionality which would be useful for the organization.
  5. Ease of use: Take a few dry runs of UX tools. Gauge how user friendly and interactive it is for good user experience tools must be intuitive, and should ensure an enriching experience for the users.
  6. Security and privacy: Security and privacy is paramount for user experience tools, for sensitive data is put into use very often and cannot get into the right hands. It must be protected at all costs.
  7. Feedback and reviews: Go through what people who’ve made use of these UX tools have to say will provide you with an insight of what you’re working your way around.
  8. Performance: It is important to check how these user experience tools perform under conditions in which they are supposed to manage large and complex design files.
  9. Cost and licensing: You are supposed to take into account the cost structure of these UX tools which includes the fees, licensing models, and whether or not it offers a free trial to see how much it’s going to be eating into the pockets of the team and organization.

The bottom line, the main purpose of this process is to see whether or not these UX tools manage to perform what they are needed for. Are they easy to work their way around? Do they manage to work effectively in collaboration with other user experience tools that you’re using? You’re set if you manage to choose UX tools that tick all of the right boxes. Next up, we’ll educate ourselves on different types of user experience tools based on different categories in the below section.

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In conclusion, UX tools are essential for designing and developing products that are easy to use and enjoyable for users. By using user experience tools, designers and product managers can understand and address user needs, identify and fix usability issues, and optimize the overall user experience. There are a wide variety of UX tools available, each with its own unique features and benefits. 

When choosing user experience tools, it is important to consider your specific needs, read reviews and compare different UX tools. Once you get an astute understanding of all of this you will know what UX tool to go with. It would be ideal to start with a free trial, which would give you the opportunity to explore the product, before you spend on it. So once you know what problem you are looking to solve, go select the user experience tools from the above list and give them a shot.

More resources on User Experience Tools

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