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Top 12 Hotjar Alternatives for Enhanced User Experience Analytics

Karthik MSN
~ 14 min read | Published on May 12, 2024


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Hotjar is a well-known tool among beginners in website visitor tracking and user behavior analysis for its intuitive features like heatmaps, session recordings, and user surveys. While it offers valuable insights for various use cases, experienced marketers, product managers, and user experience (UX) professionals often encounter significant limitations, especially when delving deeper into the specifics of user interactions and behaviors on their websites.

Key Weaknesses of Hotjar

  • Lack of Funnel Analysis Features: Previously available funnel analysis tools have been removed from Hotjar. Users seeking to analyze drop-off points must now either pay for additional tools or engage in cumbersome manual integrations with platforms like Google Analytics. This limitation highlights the need for Hotjar alternatives that include comprehensive funnel analysis capabilities.
  • Complex Event Tracking: Event tracking in Hotjar requires custom JavaScript coding and access to its Event API, which is only available on paid plans. Moreover, these events cannot be used to create funnels, a crucial aspect of tracking user pathways. This is a significant drawback compared to Hotjar competitors that offer simpler, more integrated event tracking solutions.
  • Limited Quantitative Analysis: Hotjar falls short in quantitative analysis capabilities, making it less suitable for in-depth data analysis compared to other tools in the market. This limitation is particularly noticeable in scenarios requiring extensive data aggregation and interpretation. Those looking for a Hotjar alternative may find more robust data analysis features in other software.
  • No Mobile App Analysis: The inability to analyze user behavior on mobile apps is a significant gap in Hotjar's offerings, driving professionals to seek alternative solutions that provide comprehensive mobile analytics.

Understanding Hotjar's Pricing Structure

Hotjar's pricing is based on a tiered model, catering to different user needs based on session and response limits:

  • Hotjar Ask - Plus ($39/month): This plan offers up to 100 daily sessions, suitable for small websites looking to gain basic insights into user behavior.
  • Hotjar Ask - Business ($59/month): With 250 monthly responses, this tier is geared towards growing businesses that need more extensive user feedback to refine their interfaces and user experiences.
  • Hotjar Ask - Business ($79/month): Starting from 500 monthly responses, this plan supports larger organizations requiring more robust data collection for comprehensive analysis.


While Hotjar provides essential tools for collecting user feedback and tracking website interactions through heatmaps and session recordings, its limitations in event tracking, quantitative analysis, and mobile app analysis prompt users to consider alternative tools. The pricing structure, although flexible, may also pose restrictions based on the scale of data collection needed. Users must weigh these factors against their specific requirements to determine if Hotjar aligns with their analytical and budgetary needs. For those needing deeper insights and more advanced features, exploring Hotjar alternatives could prove beneficial.

1. Zipy vs. Hotjar

Zipy (that’s us 👋) revolutionizes digital experience management by integrating several crucial functions—Session Replay, Product Analytics, Error Tracking, and API Performance Monitoring—into one unified solution. By providing a 360-degree view of user interactions, Zipy removes the complexities and uncertainties involved in understanding customer behavior and requirements positioning itself as a superior Hotjar alternative.

Deep Dive into Customer Insights

  • Session Replay: Capture every detail of user interactions through DOM replay, enhanced with console, network, and custom logs to paint a full picture of the user experience.
  • Product Analytics: Delve into metrics related to user adoption and conversion, understanding the challenges users face across both B2B and B2C sectors. Zipy consolidates data capture on a single platform, facilitating a thorough analysis of every user touchpoint.
  • Error Monitoring: Address software issues swiftly with real-time tracking of JavaScript and API errors. Integrated with session replay, this feature simplifies the process of identifying and rectifying user problems.
  • Performance Monitoring: Boost your platform’s efficiency by diagnosing and resolving slow API and page performances, thus enhancing overall user satisfaction and engagement.

Advanced Tools for Refined Analysis

  • Heatmaps: Gain insight into user engagement through detailed heatmaps, which help identify patterns and optimize the navigation paths.
  • Usability Challenges: Address and rectify usability problems by harnessing both qualitative data from session replays and heatmaps, and quantitative insights from metrics like rage and dead clicks.
  • AI Enhancements: Stay ahead with Zipy’s ‘AI Resolve’ for automated error resolution, and look forward to an integrated AI assistant that provides automated, in-depth product insights.

Proactive Customer Experience Management with Zipy

Zipy takes a proactive approach in managing customer experience by detecting and analyzing issues in real time. This enables support and product teams to rapidly understand and address challenges, thereby reducing customer turnover and enhancing collaboration among support, product management, and development teams.

A Superior Alternative to Hotjar

Zipy not only matches but exceeds Hotjar’s capabilities in key areas of user experience management. Highlights include:

  • Integrated Analytics and Error Resolution: A dual approach that not only pinpoints but also resolves user issues efficiently, ensuring seamless user experiences.
  • Enhanced Session Replay: Zipy’s session replays are enriched with error logs and performance metrics, offering a more granular view of user interactions.
  • In-depth Performance Monitoring: Zipy’s tools provide comprehensive diagnostics on API issues, with actionable insights for immediate remediation.
  • Advanced Product Analytics: Monitor and analyze user engagement in depth, with tools that track user activity and provide rich insights into user journeys and behaviors.
  • Proactive Error Monitoring: Detects and fixes both reported and unseen issues, backed by an advanced DevTools environment that includes detailed logging and stack traces.
  • Optimized Customer Data: Segment users effectively to refine behavior analysis and conversion strategies, maximizing revenue potential.

Competitive Pricing: Zipy vs. Hotjar

Zipy offers clear and competitive pricing, ensuring great value for businesses of all sizes. Tailored plans are available to meet diverse needs and budgets, providing a cost-effective solution without compromising on functionality.

Explore User Reviews on Zipy

"A Seamless Integration of Session Recording and Frontend Debugging"
★★★★★ We have been utilizing Zipy from the initial phases, and the remarkable progress they have achieved is impressive. If you seek a tool that seamlessly integrates session recording and frontend debugging, Zipy is a top-notch selection.

- Burak D.

"Helpful Insights, Effective Debugging and Outstanding Support"
★★★★★ Zipy has been a game-changer in streamlining our debugging processes. The ease to replay user sessions and filtering them based on geography, email id. etc. has really helped us improve our product with the valuable insights. It's also easier to integrate with our backend monitoring tool and chat support, allowing us to easily access the session linked with each chat initiated by our users. What truly sets apart Zipy is their team's prompt support. Their team is always available and helps with faster error resolutions.

- Nikha G.

"Excellent tool for user interaction insights"
★★★★★ Zipy is enabled for both our app and website. Extremely useful for tracking user behavior and analysing to find errors (submit button not working) or make changes to the layout (landing pages). The features I like are filters to create segments, export to csv and integrations to Hubspot. It's quite user-friendly too and their support is great.

- Praveen R.

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2. Amplitude vs Hotjar

Amplitude Analytics is a sophisticated analytics platform tailored for both mobile and web applications. It excels in helping organizations understand and improve user engagement by providing deep insights into user behaviors, segmentation, and conversion pathways. With its powerful tools, Amplitude Analytics enables businesses to analyze funnels, track retention, and optimize revenue streams effectively. By leveraging behavioral graphs, the platform aids in crafting customer-focused products designed to boost engagement, conversion rates, and foster long-term loyalty.If you're looking for hotjar alternatives, Amplitude Analytics could be a viable option.

Key details derived from User reviews:


  • Detailed Charting: Offers extensive charting capabilities that allow for a nuanced understanding of data.making it a suitable hotjar alternative.
  • Visual Query Building: Facilitates the creation of queries visually, enhancing user interaction and ease of use.which is considered a valuable feature when searching for hotjar alternatives.
  • Workbook Creation: Enables users to compile and manage data effectively through workbooks. A useful functionality found in hotjar alternatives.
  • Insightful Customer Behavior and Product Usage Analysis: Provides deep insights into how users interact with your product, similar to feature found in other hotjar alternatives.


  • Complex Query Building: While powerful, the query building process could be more intuitive and user-friendly, which may be a drawback compared to some hotjar alternatives.
  • Dashboard Customization Limitations: Lacks depth in dashboard customization capabilities, which can be a barrier for businesses needing highly tailored data presentations, something that some hotjar alternatives may offer.
  • Steep Learning Curve: The platform is not as intuitive as some of its competitors, often requiring substantial training, which could be a consideration when evaluating hotjar alternatives.

See their G2 Reviews:

★★★★★ Oh, I really like how Amplitude Analytics provides in-depth insights into user behavior and helps me understand how people interact with my website or app. The real-time analytics and user-friendly interface make it easy for me to track key metrics and make data-driven decisions. Plus, the platform's flexibility allows me to create custom reports and analyze specific events, giving me a comprehensive view of user engagement. Overall, it's a powerful tool that greatly enhances my ability to optimize and improve the user experience.

- Ignacio R.

"Decent platform for those who are new to analytics. Better options for those who want deep insights"
★☆☆☆☆ If you're new to data analytics, or don't have data-minded people in product/eng, amplitude will be a lifesaver. I think as a tool it would have been nonpareil for smaller companies five or ten years ago. The problem is that data literacy among most organizations has increased and Amplitude uiis being left in the dust when it comes to allowing organizations to ask quesitons that are different to what amplitude thinks is best. You can't freely browse and explore your data, you need to go through a convoluted process of picking their specific kind of chart, which has ridiculous limitations. Want to see a count of users with event property = X for a dashboard? Tough, you can only see it as a donut chart or bar chart. Want to see how that property evolves over time? Sorry, not supported. Want to build a cohort on the fly to filter out a specific segment? Sorry, have to go to the cohort page and click through 4 screens to get it done. The handholding and lack of flexibility is great when you're brand new to the concept of using data, but quickly becomes a burden when you want to anything more than the most rudimentary analysis, or when you want to answer a question that amplitude hasn't built a dedicated flow for. Customer support in the startup plans is also non existent. You'll have to ask community members for customer support, which can take days to get a response from.

- Verified User in Information Technology and Services

Analyze users, monitor errors, and drive product adoption.

hotjar alternative

3. Fullstory vs Hotjar

FullStory is a Digital Experience Intelligence (DXI) platform designed to enhance web and mobile experiences by integrating product analytics, detailed session insights, and collaborative tools. It serves to provide real-time insights that uncover opportunities for improvement and optimization in digital interactions. By combining quantitative and qualitative data, FullStory enables organizations to understand not only what is happening on their digital platforms but also why these events occur. This insight allows for better decision-making across UX, engineering, and product teams, ultimately aiming to boost revenue through improved conversion rates, enhanced organizational efficiency, and increased customer growth and retention. If you're considering hotjar alternatives, FullStory could be a suitable option.

Key Features and Benefits

  • Comprehensive Digital Experience Data: Tracks and analyzes user interactions across websites and mobile apps to provide a holistic view of the digital customer experience, similar to what you might expect from other hotjar alternatives.
  • Robust Session Detail: Offers detailed recordings of user sessions to help understand user behavior and troubleshoot issues effectively, a valuable feature in hotjar alternatives.
  • Heat Maps: Visualizes where users are most frequently clicking within an app or website, providing clear insights into user engagement.
  • Collaborative Tools: Facilitates communication and information sharing across teams, helping streamline workflows and drive action, which can be a beneficial aspect when considering hotjar alternatives.
  • User Session Review: Allows for the playback of user sessions to observe real user interactions, which can inform UI improvements and support troubleshooting.
  • Opportunity Identification: Analyzes behavioral data to identify opportunities for enhancing conversions and creating impactful digital experiences, a key functionality in hotjar alternatives.


  • Detailed User Insights: Heat maps and user session reviews provide deep insights into how users interact with products.
  • Recovery of Lost Information: apable of retrieving information that users have entered but lost, which is critical for improving user experience and troubleshooting, a valuable asset in hotjar alternatives.
  • Effective Collaboration: Built-in tools enhance teamwork across various departments, improving efficiency and response times, a desirable feature in hotjar alternatives.


  • User Identity Issues: Sometimes struggles with tying user identities to their email addresses during session analysis.
  • Limited Text Copying Functionality: Users cannot copy text directly from the session screen, which can complicate documentation and sharing of information, a potential limitation when considering hotjar alternatives.
  • Complex User Interface: The interface can be complex for new users, necessitating a steeper learning curve and potentially hindering quick adoption, something to consider when evaluating hotjar alternatives.

See their G2 Reviews:

"Great application for monitoring users and finding UI bugs"
★★★★★ How useful it is to our engineering team to help them reproduce edge case bugs that users come across. Extremely intuitive interface that I use daily.

- Alex M.

"Little too expensive for what it has to offer""The idea is cool, but it's hard to make decisions from Hotjar"
★★★☆☆ Little too expensive for its features. Features are pretty much limited to recording user sessions and ability to see rage clicks, error clicks etc. Other dashboards such as users by browsers, average session duration can be found through Google Analytics as well which is free.

- Bharath A.

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4. Mixpanel vs Hotjar

Mixpanel is a robust product analytics platform that allows companies to measure and analyze how users interact with their products in real-time across different devices. This self-serve analytics solution helps organizations understand engagement, conversion, and retention to build better products and improve user experience. Serving over 26,000 companies globally, including industry giants like Expedia, Uber, and DocuSign, Mixpanel has established itself as a leader in data-driven decision-making. With headquarters in San Francisco and multiple offices worldwide, Mixpanel supports a diverse range of industries with powerful analytical tools that enhance team efficiency and product development.

Key Features and Benefits

  • Versatile Analytics: Mixpanel offers detailed insights into user behavior, enabling teams to improve product engagement and optimize conversion funnels.
  • Cohort Analysis and Retention Graphs: Sophisticated tools that help understand user behavior patterns, crucial for enhancing user retention across iOS and Android platforms.
  • Real-Time Data and Interactive Dashboards: Provides up-to-date information and interactive dashboards that facilitate quick and informed decision-making, a key capability to look for while searching hotjar alternatives.
  • A/B Testing and User Flow Analysis: Essential for testing and understanding different user paths and strategies within a product.
  • Targeted Communication: Enables marketing teams to send personalized messages based on user behavior, significantly boosting customer engagement.
  • Comprehensive Reporting: Supports sales teams with extensive reporting capabilities that allow for effective client follow-ups and data-driven strategy adjustments.


  • Advanced Reporting Tools: Offers exhaustive analysis capabilities with detailed reports, diagrams, panels, and graphs.
  • High Customizability: Allows personalization of the workspace and dashboard, enhancing user comfort and efficiency.
  • Customer Engagement Tools: Provides tools for customer segmentation and prioritizing customer feedback, which are crucial for refining products and strategies, a beneficial feature to look in hotjar alternatives.
  • Comprehensive User Insights: Facilitates deep dives into customer interactions and behaviors, supporting better sales outcomes and business strategies.


  • Complex Interface: While feature-rich, the interface can be overwhelming and difficult to navigate for new users.
  • High Costs: The pricing can be prohibitive for some companies, despite the value it offers.
  • Learning Curve: The complexity of the tool necessitates additional support materials to help users maximize its capabilities more efficiently, which may be a concern when exploring hotjar alternatives.

See their G2 Reviews:

"Exceptional Support and Expertise: A Mixpanel Experience Highlighted by Ashley's Outstanding Service"
★★★★★ I recently had the opportunity to use Mixpanel for our analytics needs, and I'm thoroughly impressed by both the platform and the support team. A standout experience was with Ashley, their support engineer, who went above and beyond in assisting us. She demonstrated not only deep expertise but also a remarkable commitment to solving our specific challenges. Ashley's proactive approach, coupled with clear and helpful guidance, made our experience exceptionally positive. It's rare to encounter such dedicated and effective customer support. Mixpanel, thanks to professionals like Ashley, has proven to be an invaluable asset to our team.

- Piam K.

"Be careful of their pricing model"
★☆☆☆☆ Predatory pricing model if you start to grow they treat you like a prisoner. We were charged a $25,000 overage for a single month but offer a way to avoid it by signing up to a nearly $100k annual contract.

- Verified User in Internet

"Superb way to truly understand your customer behaviour"
★★★★★ We have recently integrated Pendo into our product and are already able to derive several useful insights within a short period of time. I spend at least 1-2 hours on the application daily at present. The application is simple to use and super intuitive to learn the ropes just by exploring the various features. I like the heatmap feature on the designer which gives a quick view of most used features on a page. I also like the 'workflows' and 'paths' features which provide insight into how customers reach a page, how much they're using it and what they might be struggling with.

- Verified User in Information Technology and Services

Analyze users, monitor errors, and drive product adoption.

hotjar alternative

5. Pendo vs Hotjar

Pendo is a comprehensive product experience platform designed specifically for software product teams. It helps these teams deliver products that users love by providing detailed insights into how customers interact with various features. Pendo allows teams to understand which features are being used, ignored, or are causing delight or confusion. This platform supports the creation of in-app messages, guides, and walkthroughs without any need for coding, enabling users to maximize the value they derive from products. By identifying the key drivers of user satisfaction and frustration, Pendo guides users towards features that enhance their experience and promote higher engagement and satisfaction.If you're exploring hotjar alternatives, Pendo could be a viable option to consider.

Key Features and Benefits

  • Intuitive User Experience: Known for its user-friendly interface, Pendo allows quick navigation and efficient task completion.
  • Robust Customer Support: Offers exceptional customer support that is responsive and helpful, enhancing the user experience, which is valuable when evaluating hotjar alternatives.
  • Advanced Analytics: Provides deep insights with easy-to-understand analytics that track user interaction at both the account and individual levels, offering a clear view of customer behavior.
  • Code-Free Setup: Enables product teams to implement guides and track analytics without any coding, saving development time and resources.
  • Effective Onboarding Tools: Includes features like guides that enhance user onboarding and learning, improving user adoption and satisfaction.


  • Insightful Usage Analytics: Delivers detailed analyses of how users interact with the software, helping teams make informed product decisions.
  • Support for A/B Testing: Assists teams in conducting A/B testing to determine the most effective strategies for user engagement, a useful capability in hotjar alternatives.
  • Enhanced User Onboarding: Facilitates better onboarding experiences through interactive guides and educational content.
  • Improved Product Roadmapping: Supports product teams in creating more effective roadmaps based on real user data.
  • API Usability: Offers an easier-to-use API that enhances product functionality and integration with other systems.


  • Confusing User Interface: Some users find the interface to be non-intuitive and difficult to navigate, which can slow down productivity.
  • Challenging Dashboard Management: Users have reported difficulties with arranging dashboards and managing segments, which can be cumbersome and time-consuming, a limitation to consider when exploring hotjar alternatives.
  • Limited Customization Options: The platform offers limited customization capabilities, which restricts users from tailoring the interface to better fit their brand or personal preferences.

See their G2 Reviews:

"Superb way to truly understand your customer behaviour"
★★★★★ We have recently integrated Pendo into our product and are already able to derive several useful insights within a short period of time. I spend at least 1-2 hours on the application daily at present. The application is simple to use and super intuitive to learn the ropes just by exploring the various features. I like the heatmap feature on the designer which gives a quick view of most used features on a page. I also like the 'workflows' and 'paths' features which provide insight into how customers reach a page, how much they're using it and what they might be struggling with.

- Verified User in Information Technology and Services

"Product could be great but needs a lot more customisation abilities"
★☆☆☆☆ We aim to use Pendo to gather feedback our sales team receives from customers however the tool is currently only set up to use if you have the app in built into your website and have customers send feedback directly. Bulk upload isn't usable as you can't upload to custom template. Manual upload takes forever.Having no control over what shows on your dashboard makes it useless. Would be great to save custom reports and to have more things pull into the report as since we can't do that, the data stored in pendo isn't of much use e.g. comments and multiple requesters

- Verified User in Financial Services

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6. Smartlook vs Hotjar

Smartlook is a comprehensive analytics solution designed for websites, iOS/Android apps, and various app frameworks. This tool provides deep insights into user behaviors by allowing businesses to watch user session recordings, create heatmaps, track automatic events, and build conversion funnels. By centralizing data on a single dashboard, Smartlook facilitates easy sharing and collaboration among team members, supporting clear, data-driven decision-making. It is particularly beneficial for product managers, marketers, UX designers, and developers by helping them reduce churn rates, boost conversions, identify and fix bugs, and enhance overall user experience. Smartlook’s versatility makes it an essential tool for a variety of business functions, from marketing to website development.

Key Features and Benefits

  • User Session Recordings: Allows teams to observe real user interactions with their website or app, identifying usability issues and areas for improvement, a valuable feature in hotjar alternatives.
  • Heatmaps and Click Maps: Visual representations of where users click and interact the most, helping to understand user engagement and optimize website layouts.
  • Conversion Funnels: Enables the creation of visual funnels that show how users navigate through a process, identifying where users drop off and highlighting opportunities for optimization.
  • Cross-Platform Compatibility: Works across websites and mobile apps, including specific capabilities for Unity games, ensuring comprehensive coverage of all user interfaces.
  • Collaborative Tools: Facilitates teamwork by allowing data sharing and collaborative analysis directly within the platform, a beneficial feature in hotjar alternatives.


  • Extensive Analytics Tools: Provides robust tools for tracking and analyzing user behavior, including session replays, heatmaps, and conversion funnels.
  • Ease of Implementation: Smartlook is easy to implement across various platforms, making it accessible for teams with limited technical resources.
  • Insightful User Behavior Data: Delivers valuable insights into how users interact with products, supporting informed UX and UI design decisions.
  • Effective Integration: Can be integrated with CRM systems to match user activities with customer profiles, enhancing customer relationship management, a useful capability in hotjar alternatives.


  • Limited Viewing Options: Users have expressed a desire for more flexible viewing options, such as watching recordings in a popup window or on the same screen.
  • Organizational Features: There is a need for better organizational tools within the software, such as the ability to create folders or tag recordings for easier management, a feature that could be improved in comparison to certain hotjar alternatives.

See what their G2 Reviews say:

"Best to observe users and find bugs"
★★★★★ You will get all the user screen screen recordings. It's best for designers and PMs. It will also help you identify bugs and you can search specific users via custom user id. Heatmap is also of great use.

- Verified User in Media Production

"Unfulfilled promises"
★☆☆☆☆ Can not link data to the user during the trial period or in free plan (but creates an internal user profile, just do not allow you to link data, and you have to do this manually). Heatmaps just do not work, and you have to contact support to know what this time happened .Recorder does not distinguish mouse or keyboard interactions. Support is not helpful at all.

- Verified User in Computer Games

Analyze users, monitor errors, and drive product adoption.

hotjar alternative

7. Heap vs Hotjar

Heap is a powerful analytics platform that provides in-depth insights into users' digital interactions, enabling organizations to make informed decisions with confidence. By fully capturing and analyzing user activity, Heap empowers product and marketing teams to pinpoint where to make meaningful improvements to digital products or websites. 

Key benefits of using Heap include:

  • Enhanced Customer Experience: Heap allows teams to identify specific areas where users encounter difficulties, facilitating targeted enhancements that improve the overall user experience.
  • Accelerated Product Development: By utilizing digital engagement data, Heap supports teams in validating hypotheses and addressing queries quickly, helping to speed up the introduction of new features and experiences, a desirable feature when evaluating hotjar alternatives.
  • Strategic Feature Development: Data-driven insights gained through Heap guide engineering and product decisions, ensuring investments are aligned with business objectives.

User Feedback:


  • Users find Heap’s interface intuitive and user-friendly, making it easier to navigate and complete tasks.
  • The Event Visualizer is particularly praised for its ability to simplify engagement tracking, a useful tool in hotjar alternatives.
  • The Auto-Capture feature is highly valued for its time-saving capabilities and ease of use.


  • Some users find the interface confusing, particularly when setting up reports, and suggest improvements for better usability.
  • Challenges with event filtering and maintaining group-by selections in reports have been noted as areas needing enhancement.
  • A noticeable learning curve associated with the platform can be a hurdle for non-technical users or those new to such comprehensive analytics tools, which may be a concern when evaluating hotjar alternatives.

G2 Reviewers Opinions:

"Questions to insights in seconds!"
★★★★☆ The speed. Heap is amazing at running queries at lightning speed on event streams (which is what most product instrumentation is about). Using traditional SQL methods takes much longer. Very intutive to use once you get the hang of it. It takes some time to get used to events and properties BUT once you do it is very seamless. Amazing customer support. I have found Heap's customer success team to be one of the most proactive success teams around and they are super helpful in getting things done.

- Sashank K.

"Leaves a lot to be desired"
★★☆☆☆ The least helpful aspect of Heap is the interface provided for creating segments to evaluate certain populations of your customer base. When you want to change some parameters, the entire interface resets and this is very cumbersome when you want to look at multiple segments. Also, the custom API doesn't work well with Single Page Applications and has been quite the pain trying to solve some things.

- Verified User in Consumer Goods

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8. Logrocket vs Hotjar

LogRocket offers a streamlined and robust solution for monitoring and diagnosing user interactions on web applications, making it an essential tool for teams looking to enhance application performance and user satisfaction. It captures detailed logs and session data, allowing for in-depth analysis of technical issues and user behaviors without necessitating a high level of technical knowledge. The platform's browser-independent capability ensures that it remains versatile across various computing environments.

Key Features and Benefits of LogRocket:

  • Intuitive User Interface: Designed for ease of use, LogRocket's interface allows users to navigate seamlessly and extract needed logs and data for comprehensive analysis, a desirable feature in hotjar alternatives.
  • Element Interaction Tracking: Specializing in capturing detailed user interactions within applications, LogRocket is invaluable for debugging and understanding user paths, enhancing the ability to refine user flows and interfaces.
  • Cross-Device Functionality: Its browser-independent nature ensures consistent and thorough capture of user sessions across all devices, improving the reliability of user data.

Insights from G2 User Reviews:


  • Detailed Session Playbacks:Users highly appreciate the detailed session playback feature, which mimics observing user interactions firsthand. This detail is crucial for pinpointing usability issues or unexpected user actions, a strength in hotjar alternatives.
  • Integration with Customer Support Tools: The ability to integrate session data with customer support tools like Intercom greatly enhances troubleshooting capabilities, allowing support teams to see the exact actions that led to a user issue.


  • Session Management Challenges: Some users encounter difficulties with session management, such as sessions freezing or issues with playback navigation. These challenges can frustrate users, especially when analyzing specific user journeys or troubleshooting.
  • Comparative Experience Issues: Those transitioning from FullStory to LogRocket have pointed out some areas where LogRocket could improve, such as playback smoothness and the intuitiveness of session management features, aspects that may be worth considering when evaluating hotjar alternatives.

What do the G2 Reviews say:

"Install Logrocket for UX insights, use it daily for QA"

★★★★★ LogRocket playback lets you see exactly how customers go through your app like you're looking over their shoulders. Whether its an accessibility issue or just simply bad UX design, you see how long it takes them to do what they want. We tie the LogRocket sessions to our customers Intercom accounts, so when they send us a help message we can click over and watch what they were trying to do. We've found it indispensible for trouble shooting. When something is attributed to 'user error' we've often found they simply did the right thing coming from the wrong place or in a manner we didn't expect. This is definitive -- and usually isn't something they've described verbally.

- Jerry N.

"Not as smooth as I'd hoped"
★★★☆☆ We came from FullStory and I have to admit the contrast wasn't entirely pleasant. The session replays often get stuck and I have to remember my current position then refresh (incredibly annoying, especially if I forgot to check current position). The "skipping inactivity" doesn't appear to be skipping anything so I am forced to watch everything at 8x so that I'm not spending too much time waiting around. For users with multiple sessions, I prefer to watch them in chronological order so I can understand where they've come from. As I am unable to specify the sort order, I cannot use the auto-play feature, and have to manually select the session - also incredibly annoying.

- Sara H.

Analyze users, monitor errors, and drive product adoption.

hotjar alternative

9. Mouseflow vs Hotjar

Mouseflow is an advanced behavior analytics tool widely utilized by over 190,000 professionals across digital marketing, UX, product development, startups, and enterprise sectors to optimize website experiences. It offers a comprehensive suite of tools to understand user behavior and enhance website usability and efficiency.

Key Features and Benefits of Mouseflow:

  • Session Recordings: Mouseflow records user sessions, providing video playback that reveals what happens between clicks. This feature is essential for understanding user interactions in detail, allowing teams to identify usability issues.
  • Heatmaps: Automatically generated in six different types, heatmaps offer visual insights into what areas of a webpage attract the most attention, clicks, and engagement.
  • Funnels: Set up to track where and why visitors drop off, helping to refine the user journey and improve conversion rates.
  • Form Analytics: Enhances lead generation by analyzing user interactions with forms, identifying fields that cause user frustration or abandonment.
  • Feedback Campaigns: Allows gathering direct user feedback to better understand their needs and improve areas of the website directly impacting user satisfaction.
  • Advanced Filtering: All plans come with robust filtering options, including the ability to filter visits by a friction score using machine learning, making it easier to prioritize fixes and enhancements.

G2 User Review Insights


  • Comprehensive User Session Insights: The combination of heatmaps and session recordings provides a deep dive into page performance, highlighting areas of user confusion or interest.
  • Responsive Customer Support: Users report positive interactions with Mouseflow's customer service team, who are responsive and helpful in addressing issues.


  • Complex Data Presentation: New users may find Mouseflow's data presentation complex and challenging to navigate initially.
  • Issues with Session Recordings: There are occasional inaccuracies with session recordings on responsive or dynamic pages, with clicks sometimes registering incorrectly.
  • Form Analytics Limitations: The requirement for a unique ID on forms can be restrictive, particularly in CMS systems that do not support easy generation of unique identifiers.

See thier G2 Reviews:

"Great Partner"

★★★★★ Mouseflow is easy to use and easy to implement. The team at Mosueflow has been great at supporting us starting with implementation through to the present. Our previous heatmap and session recording tool made some changes that lead to the decision to find a new partner. Since the move, we have not looked back. Mouseflow provides us with an enterprise solution that we can give page owners access to throughout the organization.

- Mark W.

"A good product ruined by recent recording rate limits on plans"
★★★★☆ They have recently added minimum recording rates to their plans. We've gone from being able to record 20% of our traffic which allowed us to capture some insight throughout the month, to being limited to a minimum of 75% of traffic which lasts a week then it stops recording until the credits refresh the following month. Makes the product unsusable for us. Introducing a daily recording limit would have been a better solution.

-Verified User in Sporting Goods

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10. Contentsquare vs Hotjar

Contentsquare is a sophisticated customer experience analytics platform designed for enterprise-level use, focusing on enhancing digital customer experiences across web and mobile applications. It offers a comprehensive analysis of the customer journey, delivering insights through tools such as heatmaps, session replays, and AI-driven issue detection.

Key Features of Contentsquare

  • CS Apps: This is Contentsquare's analytics solution for mobile applications, supporting platforms like native iOS, Android, React Native, and Flutter. It aims to unravel the reasons behind customer behaviors and optimize the mobile app journey, a valuable capability in hotjar alternatives.
  • Customer Journey Analytics: Unlike traditional event and funnel analytics, Contentsquare provides a page-by-page analysis of how users navigate through a site, helping to identify patterns and potential bottlenecks.
  • AI-Driven Insights: The platform uses artificial intelligence to identify and highlight potential issues on websites, such as looping behaviors and in-page problems like unresponsive calls-to-action or slow-loading pages.

User Feedback Insights:


  • Valuable Video Recordings: Users highly value the video recordings of sessions, which show cursor movements and scrolling behavior, providing a clear view of how users interact with webpages.
  • Insightful Heatmaps: The mouse hover heatmaps are particularly appreciated for showing where users are looking and interacting, helping to identify usability improvements, such as clarifying which items are clickable, a beneficial feature in hotjar alternatives.
  • Comprehensive Data Analysis: Users praise Contentsquare for its extensive and logical data presentation, which assists in understanding trends and changes in user behavior or sales.


  • Access Rights Limitations: Some users have expressed concerns over the inability to set varied access rights within their organizations, often resulting in centralization of control and inefficiencies.
  • Lack of Reporting Tools: The platform is viewed as labor-intensive when it comes to extracting and analyzing data due to its limited reporting capabilities. Users find it challenging to generate reports that effectively summarize the quantitative data.
  • Subscription Feature Restrictions: The limitations within the gold subscription level have left some users wanting more functionality, which is only available through a higher-tier, enterprise-level subscription, something to consider when evaluating hotjar alternatives.

Check out their Reviews:

"Phenomenal Tool, Phenomenal Support!"
★★★★★ The support received from the ContentSquare team is phenomenal, especially Maxime Cacaly. Max goes over and above for our team and our business, always ready and excited to help us problem solve and get the best bang for ou buck from this phenomenal tool. We've had a lot of new starters in our team and the onboarding has been smooth as silk thanks to the one-on-one training time as well as the always-on ContentSquare University which has a plethora of easy-to-digest courses. The community is one of my favorite features as well, when in doubt Google it on CS Community. Turns out I am never the only one asking something and there are so many ways to get an answer. Overall, as someone who was addicted to HotJar I am even more so with ContentSquare. The data gathered and problems solved has saved us time and energy while optimising for trade and effectiveness. I spend most of my time at work on this tool solving problems quickly, without it I would be spending hours just gathering data to try start the problem solving. 10/10 would recommend to everyone.

- Marie d.

"Complex Tool with Potential to be Great"
★★☆☆☆ The tool is so complex, that even the Contentsquare employees don't understand all it has to offer. It's a steep learning curve, for sure. Needs a lot of hand on time with the rep for the layman to understand how to benefit from the tool. Hard to get stakeholders buy in since they don't have the time to fully understand it.

- Mackenzie E.

Analyze users, monitor errors, and drive product adoption.

hotjar alternative

11. VWO vs Hotjar

VWO (Visual Website Optimizer) is a comprehensive A/B testing and conversion optimization platform designed to help businesses enhance their digital strategies and boost conversion rates. By integrating both qualitative and quantitative visitor research tools, VWO provides a full suite of capabilities—Plan, Track, Test, Analyze, and Target—that streamline the conversion rate optimization (CRO) process. It's particularly useful for companies looking to conduct detailed visitor behavior analysis and run effective experiments across various digital properties.

Key Features and Benefits of VWO:

  • Integrated CRO Tools: VWO combines planning, tracking, testing, analyzing, and targeting into a single platform, facilitating a streamlined process for conversion optimization.
  • Advanced Testing Capabilities: The platform supports A/B, multivariate, and other testing types, enabling businesses to experiment with different hypotheses to optimize web experiences on desktop, mobile, and beyond.
  • Behavioral Insights Tools: Features like heatmaps, visitor recordings, and surveys help businesses gain a deeper understanding of on-site visitor behaviors and preferences.
  • Flexible and User-Friendly: VWO's visual editor and customizable tracking options allow for easy adjustments to tests without needing extensive coding knowledge.

User Feedback Insights:


  • Extensive Experimentation: Users appreciate the ability to conduct unlimited experiments and customize landing pages extensively under the subscription model.
  • Insightful Analytics Integration: Seamless integration with tools like Google Analytics enhances the ability to track and analyze user interactions and conversion metrics effectively.


  • Editor Limitations: Some users report that the visual editor does not work well with all websites, which can limit the ability to implement tests smoothly.
  • Technical Glitches: Occasional issues with test setup and tagging can complicate the user experience, requiring more polished handling from the platform.

Reviews on G2:

"VWO is very solid solution. It's easy to configure with No blinkering and support is great"
★★★★★ To implement VWO you just need to add VWO's Smart Code to the Head tag of your website. It's easy to configure A/B tests with the Visual Editor. You can configure several types of goals/conversions and even use GTM to fire custom conversions.

- Antonia A.

"VWO is a decent testing tool for marketers with limited developer resource"
★★★☆☆ VWO sales staff are very pushy and on occasion need upskilling on their product.

- Verified User

Analyze users, monitor errors, and drive product adoption.

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12. Glassbox vs Hotjar

Glassbox is a sophisticated session replay and analytics platform, particularly geared towards mobile apps and e-commerce scenarios. Esteemed by enterprises like Sainsbury's, Marriott, and Experian, Glassbox is the tool of choice for business analysts and support teams in enterprise B2C companies looking to refine user experiences and enhance operational efficiency.

Key Features of Glassbox:

  • Session Replay: Offers comprehensive insights by allowing users to watch and analyze real user sessions on web and mobile apps.
  • Product Analytics: Helps understand user paths and identify points where users struggle, facilitating targeted improvements.
  • Performance Analytics: Monitors app performance and its influence on conversion rates, ensuring optimal user experience.
  • Heatmaps and Clickmaps: Provides visual representations of where users interact most frequently on the app, helping identify hotspots and areas for improvement.

Additional Insights:


  • Seamless Integration: Users applaud Glassbox for its easy integration with existing websites and systems, making it a convenient addition to their tech stack.
  • Intuitive Navigation: The platform's user-friendly navigation is frequently highlighted, aiding users in moving through analytics data effortlessly.
  • Extensive Customization: The ability to customize data views and filters according to specific business needs is highly valued, allowing for tailored analytics insights.


  • Inaccurate Data Counting: Some users have reported discrepancies in data accuracy, which could impact the trustworthiness of analytics insights.
  • Generic Support Responses: There is some dissatisfaction with the level of customized support provided, with users receiving generic solutions that may not adequately address specific issues.
  • Training Needs: A call for more comprehensive training programs indicates that users see potential in maximizing their use of the platform with better understanding and skills enhancement.

G2 Reviews:

"Deep understanding"
★★★★★ The session recordings provide deeper understanding about the journeys which otherwise would not be possible to achieve. It provided ui/ux improvement opportunities, error types after every page that customers get and dead clicks on the pages as well. All of these come quite handy in the project

- Ritesh S.

"Not quite there yet"
★☆☆☆☆ The session replay from sessioncam was often very useful to be able to see exactly what your customers were doing on your site. Sessioncams biggest advantage over competition is the ability to search through user sessions and drill down, for example I would use the tool if we had reports of a problem on a specific page of our website, Id be able search for the exact day and page url to then watch all of the sessions that met those conditions to see the problem.

- Verified User in Apparel & Fashion

Analyze users, monitor errors, and drive product adoption.

hotjar alternative


Let's look at digital experience platforms where Zipy stands out as an excellent option. Think of Zipy as a comprehensive tool that helps us improve how users interact with digital platforms.

All-in-One Powerful Tools

Zipy brings together key features like Session Replay, Product Analytics, Error Tracking, and API Performance Monitoring into one unified platform. This setup provides a complete view of how users behave and interact, using detailed replays that include all sorts of logs. Imagine Zipy as a powerful tool that lets us see and understand every detail of how users interact.

Insights and Solving Problems

Zipy comes equipped with tools that monitor errors and check performance in real time, working like both a detective and a problem solver. It gives us useful information that helps improve how users feel and interact with the site. Zipy is proactive—it finds and fixes problems before they become bigger issues, which helps keep users happy and improves the site’s health. With AI technology, Zipy can also predict issues and offer smart ways to make products better.

Improving Customer Experience

Zipy does an excellent job at improving how customers experience a website or app. It uses detailed heatmaps along with both qualitative and quantitative data. This method helps us quickly find problems and improve strategies, making each user interaction better and more straightforward.

Better Than Fullstory

Compared to Fullstory, Zipy does more than just keep up—it excels in important areas needed to manage digital user experiences. It combines in-depth analytics with error solutions and detailed session replays that include performance data. This gives deeper insights and better improvement opportunities. Zipy also provides real-time performance insights with clear next steps, allowing businesses to quickly make changes and improve their digital offerings.

Clear and Fair Pricing

Zipy has a clear and competitive pricing structure that suits businesses of any size, from startups to large companies. This pricing is great for startups that want to understand user behavior and large companies aiming to improve complex digital environments. The pricing plans grow with your business needs, ensuring you always get good value.

Final Suggestion

For businesses looking for a strong, insightful, and budget-friendly platform to better their digital user experiences, Zipy is the best choice. With its wide range of features, active support, and focus on continuous improvement, Zipy not only meets but anticipates the changing needs of digital businesses, making it a vital tool in user experience analytics.

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