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Have you ever wondered what your customers and website visitors are doing on your product or site? How do they navigate, where they click, what they type, or what frustrates them? If you want to improve your app or website conversion rate, you need to understand how to deliver a great digital experience platform for your customers. That's where session replay software comes in handy.
Nowadays, 89% of consumers use the internet to find information on products, services or companies before purchasing. Therefore, it is essential for website or mobile app owners to invest in a user-friendly and attractive design that can engage and improve the user experience of your customers. According to the latest UX statistics, website conversion can go up by 200% with a good website design and better website monitoring tools.
In this blog, we will explore the benefits of session replay software, what to look for in session replay software, and compare some of the best session replay software available in the market, based on their features, pricing, reviews, and integrations.
So, if you are ready to take your website or app to the next level with session replay software, dive in with us!
Session replay software is a powerful tool that can help you understand how your users interact with your web or mobile app. It monitors users in real time and shares the user session recording with you, and you can replay these sessions to track how your visitors and users experience your digital products. It even helps you figure out errors and customer issues, which your development teams, debug and make the fixes live.
Session replay to work for websites, web apps, and mobile apps. It is an important tool to ensure a great digital experience for your website visitors and app user stays great. Now, let’s see in what ways session replay softwares helps product managers, marketers, customer success folks, and developers:
Now that you understand how a session replay tool can be a game changer, let’s figure out what you should look for in a session replay software. There are many options available in the market, each with different features, pricing, and benefits, and we have created an exhaustive list of these tools.
Here are some of the criteria that you should consider when evaluating different session replay tools:
Now that we have established what to look for in the session replay platform and software, let’s compare some of the best session replay tools available in 2023. We will use a table format to summarize their main features and benefits.
Zipy is an end to end digital experience tool that records user sessions and monitors errors. You can use it to track user behavior, identify user experience gaps, and resolve issues then and there.
We know that to deliver a great user experience, your product, marketing, support, and engineering teams need to come together, and Zipy provides an eco-system for it. You can record and replay your user recordings, identify errors, resolve them, and improve your user experience and conversion rate.
“5 stars! In no time Zipy has become our go-to place for watching user's journey and fix most important bugs or workflows that our users are experiencing.” - Sandeep Rangdal, Mindtickle
By implementing real time user monitoring you can record and track all the actions taken by users visiting your digital product. This includes capturing details, like clicks, scrolls, mouse movements, form inputs and more.
Zipy records all user activities on your website and applications, this makes sure that you do not miss any data that can be crucial for your business. This is a glimpse of Zipy’s user session:
Moreover, capturing every user session also means customer success teams can resolve customer issues faster. When a ticket is raised, your success or support team members can look up the session recording and involve the development team to debug issues.
You can link your user sessions with session recording on Zipy. It even allows you to filter users on the basis of different parameters like email id, error type, or session details. It ensures that you understand how different individuals navigate through your application, resolve customer issues faster, and even understand different user segments better.
Zipy enables you to effectively filter users based on various criteria such as user details, session information, and error data. Once you identify the specific session you wish to analyze, you can delve into tracking user activities. Additionally, Zipy allows for the creation and saving of user segments, which can be particularly useful if you plan to monitor these users over time.
This functionality is particularly beneficial for:
You can track events in Zipy and see clicks, errors, and how a user navigated from one page to another. You can use these events to dig in the user's behavior. Track their activities and how much time they are taking to complete an action on your web or app pages. It even makes it a lot easier to study any website or product issue and resolve errors fasters.You can even add events of your choice in the filter and create relevant segments.
Not just this, your user's environment is also captured. This means you can see what device, browser, operating system, screen resolution they are on. Along with their location, language, and other information. This information is gold for error analysis and resolution.
A good chunk of product issues go unreported. These unreported issues do not mean that your website visitors or app users had a great experience. It simply means that they did not report any issue and silently abandoned your product.
Zipy captures code errors and performance issues and creates reports for you. Helping product managers reduce churn and marketing teams improve website conversion.
Development teams can also track and manage these errors using and use the advanced dev tools to resolve the identified issues. In the below image, both error section and API performance are clearly visible.
Zipy supports integration with alerting, ticketing, and product related tools to help you enhance the digital experience. Some of the integrations at Zipy are Segment, Amplitude, Shopify, Mixpanel, Sentry, Google Analytics, Intercom, etc. It has more integrations to suit your preferred technology stack.
Product managers, marketing, support, and development teams can easily collaborate on Zipy. You can create project based teams and involve only relevant members and keep the noise down. You can manage sessions and errors within Zipy, and even mark errors resolved when they are closed, making sure your entire team has visibility. If you are a Jira fan, you can even use Jira integration to instantly create tickets with error details and save loads of time and make co-ordination easier.
Zipy offers the best pricing for session replay software in the market. Zipy has a 14 days trial and plans designed to scale according to your business needs.
Now that you are familiar with Zipy, talk to product experts for more details and enhance your digital products performance and end to end user experience.
FullStory is designed to empower you with deep insights into how users interact with your websites and apps. It records user interactions on your platform, enabling you to observe where users encounter issues or what might prompt them to leave. This level of insight is crucial for identifying and addressing user experience obstacles effectively.
Moreover, FullStory facilitates the creation and preservation of user segments based on various attributes, behaviors, or events. This capability allows you to conduct detailed comparisons between different user groups, assessing factors such as conversion rates, customer satisfaction, and retention levels.
To amplify the value of your insights, FullStory integrates seamlessly with a range of tools, including Segment, Google Analytics, and Shopify. These integrations enhance your data sets, providing a more comprehensive understanding of user behavior. This enriched data helps you make informed decisions to optimize user experience across your digital platforms.
FullStory pricing plan:
Price: Hidden
LogRocket is a sophisticated analytics tool tailored for frontend development, designed to enhance the performance and user experience of your web and mobile apps. It provides the capability to effortlessly capture and analyze user interactions and errors, offering a comprehensive view of user engagement.
With LogRocket, you have the advantage of watching session replays, which allow you to see how users interact with your app in real-time. These replays are invaluable for gaining insights into how users navigate, where they encounter difficulties, and what may cause them to leave your app.
Key Features of LogRocket Include:
Connect LogRocket with tools such as Segment, Google Analytics, Sentry and others to enhance your data and gain insights.
LogRocket pricing plan:
Smartlook is a dynamic tool that provides comprehensive insights into user behavior and analytics for your website or mobile app. It enables you to seamlessly capture and analyze every user session, interaction, and event, offering a rich understanding of how users engage with your platform.
With Smartlook, you can delve deep into user behavior through various analytical tools. Watch session recordings to observe user interactions firsthand, analyze heatmaps to see where users click most frequently, create funnels to understand conversion pathways, and track customer behavior flows to identify patterns and anomalies.
Key Features of Smartlook:
Smartlook also excels in identifying and rectifying bugs, optimizing website performance and design, and ultimately enhancing user satisfaction and conversion rates. Integration with popular tools like Segment, Google Analytics, Survicate, and Google Tag Manager ensures that Smartlook fits seamlessly into your existing analytics framework.
Setting up Smartlook is straightforward—it’s user-friendly, secure, and fully compliant with privacy standards. Whether you’re a product manager, UX designer, marketer, or developer, Smartlook equips you with the tools to deeply understand and improve user experiences.
Smartlook pricing plan:
Hotjar is a session recording tool that lets you capture and replay how users interact with your website. With the help of heatmaps, you can see every click, scroll, form input, and page transition. Hotjar helps you understand your customer interaction, the factors responsible for it. It helps you identify usability issues and improve the website design and functionality for better conversion.
Hotjar has some great filters that allow you to narrow down the number of posts and find the most important discussions based on certain criteria. Here are some:
Hotjar pricing plan:
Mouseflow is adept at recording all user interactions, including mouse activity, keystrokes, and scrolling during a session. You can later review these session recordings to better understand user behavior on your website or application. Additionally, Mouseflow allows you to build funnels to examine your website’s conversion rates. However, it is worth mentioning that tracking specific actions, such as pressing a call to action button or form submissions, is not supported in the funnel analysis. The primary focus is on tracking page-to-page transitions. While Mouseflow offers valuable session replay capabilities and basic funnel analysis, it might not provide the detailed and comprehensive insights necessary for more advanced analytical needs. For those interested in event capturing, funnel setup, and monitoring mobile app sessions, Mouseflow might be a consideration.
Mouseflow pricing plan:
Lucky Orange captures all user activities during their sessions, including clicks, mouse movements, and page views, allowing you to replay these sessions later. It features a live chat function that enables customer support teams to interact directly with visitors, either by initiating conversations based on visitor behaviors and traffic sources or by responding to incoming chats.
Additionally, Lucky Orange provides tools to enhance your website and mobile app's conversion rates. It highlights which page elements engage users the most and details where visitors falter within your conversion funnels. You can access a comprehensive history for each visitor, which includes their sessions, pages viewed, chats, and basic metadata. Lucky Orange also supports integration with popular platforms like Google Analytics, HubSpot, and Shopify, facilitating enhanced data connectivity and deeper insights. For those looking to understand visitor behavior and offer real-time support, Lucky Orange is worth considering.
Lucky Orange pricing plan:
CrazyEgg is a tool designed to enhance the conversion rate of your website or online store by analyzing how visitors interact with your site. It provides valuable insights into user behavior, helping to break down the buyer’s journey and identify specific audience segments.
CrazyEgg offers several features aimed at optimizing conversion rates. Its heatmaps show where visitors are most likely to click, scroll, and hover, giving you a clearer picture of user engagement. Additionally, error tracking is available to spot and fix any problems that might be preventing conversions.
The tool also allows you to assess and compare different traffic sources and marketing channels to understand their influence on page performance and conversion rates. Moreover, CrazyEgg integrates smoothly with platforms such as Shopify and WordPress, which simplifies the setup process and makes it particularly useful for e-commerce websites.
CrazyEgg pricing plan:
Inspectlet is a powerful customer experience analytics software that helps you understand and improve your web app's user experience.
It helps you capture and analyze user behavior, feedback, and errors on your web app. Inspectlet also works with all the latest technologies and frameworks, such as React, Angular, Vue, Ruby on Rails, Node.js, and more, so you can use it on your web/mobile app.
Inspectlet, lets you optimize your web app design and performance with various features. With its session recordings, you can watch individual user sessions and see how they interact with you web app. Users click, scroll, and hover on your web app pages is easily available with heatmaps. It has surveys which lets users ask questions about their preferences, problems, or feedback and get valuable insights in real-time.
Inspectlet pricing plan:
Clarity is a free session recording and heatmap tool that helps you understand and improve your website or app's user experience. It helps you capture and analyze user behavior, feedback, and errors on your website or app.
With clarity, you can see where your users click, scroll, and hover on your pages, and watch videos of their sessions. Some of the features that Clarity offers are session recordings, heatmaps, and insights which are powered by machine learning such as rage clicks, dead clicks, excessive scrolling.
With Clarity, you can narrow down your data by page URL, country, page count, device, and more. It also has extensive integrations to boost your website performance smoothly. You have the option to seamlessly connect Clarity with tools, like Google Analytics, WordPress, Shopify and others.
Clarity pricing plan:
Dynatrace allows you to capture and analyze user behavior, feedback, and error occurrences within your web and mobile applications.
With Dynatrace you can also view session recordings and see how users interact with your applications. Additionally it provides performance metrics and insights powered by machine learning. Some noteworthy features offered by Dynatrace include real user monitoring, session replay, synthetic monitoring, and product analytics.
Overall, Dynatrace is a solution for monitoring digital experiences. It helps you understand and improve how your app looks and behaves, by identifying and resolving user experience, JavaScript, or network related issues.
Dynatrace pricing plan:
Zoho PageSense is a tool, for enhancing your websites, web app and mobile apps performance and also allows personalization. It allows you to keep track of visitor interactions conduct A/B tests to identify the design and content variations and customize the website's experience for each individual based on their unique data and behavior.
What sets Zoho PageSense apart is its integration, with Google Workspace, Google Analytics, Google AdWords and Google Tag Manager. It is also not suitable for cross-domain tracking.
Zoho PageSense pricing plan:
VWO offers an alternative, for tracking visitor interactions on your website and applications and get insights about their user behavior. It captures code errors and moments of confusion that users experience.
With its multitude of features and functionalities VWO empowers you to optimize your website in terms of conversions and user satisfaction. VWO allows you to leverage its capabilities in A/B testing, split tests, multivariate tests. It also helps you to create heatmaps, scrollmaps, clickmaps, and session recordings to visualize and analyze your user’s behavior. It is a bit complex tool and not recommended for beginners.
VWO pricing plan:
UXtweak helps you understand and improve your user experience and product usability. It allows you to record and replay the user’s interactions on your website or app, such as mouse movements, clicks, scrolls, taps, and keystrokes. You can also see heatmaps, insights, and reports that show how your users behave and what they think of your website or app.
UXTweak also organizes content with card sorting and tree testing tools. These tools help you design intuitive navigation menus or content structures where users will no longer be lost. You can test your usability with mobile testing, first click test, prototype testing, and website testing tools.
UXTweak helps designers evaluate how easy and effective your website or app is for your users and identify any issues that may affect the user experience.
UXTweak pricing plan:
Plerdy serves as a tool that aids in enhancing the performance and user experience of your website. With its assistance you can effectively assess your website performance, analyze visitor behavior, conduct experiments, and personalize user experience.
Plerdy also has some exciting features where it offers event tracking, like SEO checker, popup forms, net promoter score, conversion funnel and more.
Plerdy pricing plan:
Session recordings have a potential to surface user insights that can give you an entirely new perspective about your user behavior, and make a decent impact on your company’s revenue. So it’s best to use session replay tools effectively. Here are some easy steps you can follow:
Session replay refers to the recording of user interactions on your digital platforms, capturing details like clicks, mouse movements, scrolling, typing, and even pauses. These recordings are essential for understanding how visitors interact with your website and applications.
Session replays are invaluable for optimizing conversion rates, pinpointing usability issues, identifying user frustrations, and detecting rage clicks, form abandonments, and bugs. They also highlight problems with feature adoption and reasons behind customer churn, aiding in the swift resolution of customer issues.
The cost of session replay tools varies based on the number of sessions they can record each month, the features they offer, and their overall stability. Prices for robust session recording tools suitable for small teams start at around $30 per month when billed annually. Opting for a monthly billing cycle typically incurs higher costs.
A wide range of session replay software is available that can significantly enhance customer satisfaction and retention. These tools allow product managers, marketers, and customer success teams to effectively understand and respond to user behavior without directly querying users about their experiences.
Session recording softwares is not limited to app and website optimization. They also help with user behaviour analysis, error monitoring, qualitative data analysis, and debugging. Once you improve the user experience with digital experience platforms, your product and website metrics will also get better.
Feel free to comment or write to us in case you have any further questions at support@zipy.ai. We would be happy to help you. In case you want to explore for your app, you can sign up or book a demo.
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Zipy provides you with full customer visibility without multiple back and forths between Customers, Customer Support and your Engineering teams.
The unified digital experience platform to drive growth with Product Analytics, Error Tracking, and Session Replay in one.
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